E-Commerce Specialist

E-Commerce Executive Overview We are looking for a  results-driven E-Commerce Executive  to manage and grow our online sales across our website and digital platforms. In this role, you will be responsible for driving  online revenue growth , improving  website performance , and executing  digital sales strategies and campaigns . You will work closely with the marketing team to optimise conversions, attract customers, and maximise sales opportunities. If you are passionate about e-commerce, digital marketing, and performance-driven growth, this role is for you. Key Responsibilities

1. E-Commerce Growth & Strategy

Plan and execute e-commerce strategies to increase traffic, conversions, and online sales

Analyse market trends, customer behaviour, and competitor activities

Track performance KPIs and continuously improve sales results

1. Online Store Management

Manage and optimize the company’s official e-commerce website (Shopify) to drive traffic, conversion, and sales performance.

Update product listings, pricing, inventory, and promotional content

Improve user journey from browsing to checkout to increase conversion rates

1. Digital Marketing & Paid Ads

Plan, run, and optimise digital ads (Marketplace ads)

Monitor campaign performance (ROAS, CTR, conversion rate, AOV)

Work with the marketing team on campaigns, EDMs, and social media alignment

Plan promotional calendars for launches, seasonal campaigns, and key sales events

Implement strategies to boost repeat purchases, upselling, and customer retention

1. Data & Performance Reporting

Analyse sales, traffic, and customer data to identify opportunities

Prepare weekly and monthly performance reports with insights and action plans

Use tools such as Google Analytics, Meta Ads Manager, and marketplace dashboards

Drive performance improvements based on data-driven decisions

1. Product & Content Management

Ensure product listings are accurate, engaging, and sales-focused

Support campaign planning and product launches

Optimise content to improve customer engagement and conversion

1. Order & Customer Experience

Coordinate with logistics/warehouse for smooth order fulfilment

Handle customer enquiries and ensure good service standards

Support walk-in customer needs when required

1. TikTok Live

Participate in TikTok Live sessions to drive engagement and sales

Track live performance and optimise conversion strategies

Requirements Diploma or Degree in Marketing, Business, E-Commerce, or related field

1-3 years of experience in e-commerce, digital marketing, or online sales

Strong understanding of platforms like Shopify, WooCommerce, Shopee, Lazada, TikTok Shop, etc.

Strong analytical skills and ability to interpret sales data

Good communication and ability to work in a fast-paced environment

Self-motivated, results-driven, and commercially minded

Added Advantage Basic design skills (Canva) and AI Tools (Chatgpt, Gemini, Deepsek etc)

Experience in email marketing, CRM automation, or conversion optimisation