E-Commerce Executive
Must-have:E-Commerce
Overview
We are looking for a results-driven E-Commerce Growth Executive / Specialist to manage and grow our online sales across our website and digital platforms.
In this role, you will be responsible for driving online revenue growth , improving website performance , and executing digital sales strategies and campaigns . You will work closely with the marketing team to optimise conversions, attract customers, and maximise sales opportunities.
If you are passionate about e-commerce, digital marketing, and performance-driven growth, this role is for you.
Key Responsibilities
- E-Commerce Growth & Strategy
- Plan and execute e-commerce strategies to increase traffic, conversions, and online sales
- Analyse market trends, customer behaviour, and competitor activities
- Track performance KPIs and continuously improve sales results
- Online Store Management
- Manage daily operations of website and marketplaces (Shopify, Shopee, Lazada, TikTok Shop, etc.)
- Update product listings, pricing, inventory, and promotional content
- Improve user journey from browsing to checkout to increase conversion rates
- Digital Marketing & Paid Ads
- Plan, run, and optimise digital ads (Meta, Google, marketplace ads)
- Monitor campaign performance (ROAS, CTR, conversion rate, AOV)
- Work with the marketing team on campaigns, EDMs, and social media alignment
- Plan promotional calendars for launches, seasonal campaigns, and key sales events
- Implement strategies to boost repeat purchases, upselling, and customer retention
- TikTok Live & Affiliate Marketing
- Plan and manage TikTok Live sessions to drive engagement and sales
- Track live performance and optimise conversion strategies
- Recruit and manage affiliates / creators
- Monitor affiliate performance and campaign results
- Product & Content Management
- Ensure product listings are accurate, engaging, and sales-focused
- Support campaign planning and product launches
- Optimise content to improve customer engagement and conversion
- Order & Customer Experience
- Coordinate with logistics/warehouse for smooth order fulfilment
- Handle customer enquiries and ensure good service standards
- Support walk-in customer needs when required
- Data & Performance Reporting
- Analyse sales, traffic, and customer data to identify opportunities
- Prepare weekly and monthly performance reports with insights and action plans
- Use tools such as Google Analytics, Meta Ads Manager, and marketplace dashboards
- Drive performance improvements based on data-driven decisions
- Marketplace & Partner Management
- Manage relationships with platform account managers (Shopee, Lazada, TikTok, etc.)
- Execute marketplace campaigns, vouchers, and promotions
- Ensure compliance with platform guidelines and best practices
Requirements
- Diploma or Degree in Marketing, Business, E-Commerce, or related field
- 1–3 years of experience in e-commerce, digital marketing, or online sales
- Strong understanding of platforms like Shopify, Shopee, Lazada, TikTok Shop, etc.
- Familiar with Google Analytics, Meta Ads, and digital marketing tools
- Strong analytical skills and ability to interpret sales data
- Good communication and ability to work in a fast-paced environment
- Self-motivated, results-driven, and commercially minded
Added Advantage
- Basic design skills (Canva, Photoshop, Illustrator)
- Experience in email marketing, CRM automation, or conversion optimisation