Digital & Performance Marketing Manager

Key Responsibilities:

Develop and communicate B.TECH’s digital marketing roadmap aligned with brand strategy.

Manage implementation of integrated digital campaigns across channels (SEO, SEM, social, display, e-commerce).

Lead analytics and performance measurement to track, analyze, and optimize traffic, conversion, and sales.

Collaborate with cross-functional teams to roll out new digital applications, products, and services.

Manage digital marketing budget, campaigns, and ROI tracking.

Drive talent development and build a strong digital team culture.

Requirements:

Bachelor’s degree (Marketing preferred, postgraduate studies a plus).

8–10 years of progressive experience in digital marketing.

Hands-on experience with Google Ads, SEO/SEM, social media campaigns, and website analytics (Google Analytics, Omniture, WebTrends, etc.) .

Strong knowledge of ad-serving tools (e.g., DART, Atlas).

Proven ability to deliver traffic growth, sales targets, and ROI .

Excellent communication, leadership, and problem-solving skills.