Martech Specialist | Digital Products

Our team is made up of people with a spark in their eyes and a desire to make a difference. Our goal is to delight customers from Brazil and the world, with the purpose of Interpreting Trends and Awakening Desires. If you also work with passion, have flexibility, transparency, involvement, and enjoy working with unity and challenge, Azzas2154 Shoes & Bags could be the right place for you! We want to increasingly build a diverse and inclusive environment, therefore, our hiring policy does not discriminate based on gender, race/color, religion, sexual orientation, age, HIV status, or intellectual or physical disability. Come evolve with us, in every step of our journey. TOWARDS 2154!

Responsibilities and assignments

We have an opportunity for a Martech Specialist to work with the e-commerces of the Bags and Shoes BU of the AZZAS 2154 group. We are looking for a person with experience in CRM and martech platforms, who has an analytical profile and business vision to support the evolution of customer relationship strategies and the performance of the company's digital channels. The position will act in an integrated manner with the marketing, product, technology, and data areas, also being responsible for supporting initiatives related to recommendation, traffic monitoring, and sales through instant messaging channels.

Job assignments

• Act in projects and initiatives related to the company's CRM platforms, supporting the implementation, configuration, evolution, and maintenance of the solutions used, as well as the practices performed;
• Conduct the governance of the CRM platform, contributing to the efficient use of the contracted capabilities;
• Lead the recommendation front in digital channels, monitoring results, identifying opportunities, and proposing continuous improvements;
• Be responsible for sales initiatives in instant communication tools (Whatsapp);
• Manage the vendor that works on traffic monitoring and partner tag management;
• Support A/B testing initiatives together with the partner and product squads, directing the implementation of experiments;
• Map, record, and prioritize demands related to Martech fronts, gathering business requirements and supporting the construction of solutions together with the involved teams.

#LI-CR1

Requirements and qualifications

• Completed higher education in Administration, Engineering, Communication, or related fields;
• Experience with CRM platforms (Emarsys, Salesforce Marketing Cloud, Oracle Responsys, or similar);
• Knowledge of CRM strategies, customer journeys, and digital personalization;
• Knowledge of digital monitoring and tagging tools (Google Tag Manager and GA4);
• Knowledge of SQL and exploratory data analysis.
• Desirable experience in digital environments and e-commerce;
• Knowledge of data analysis and visualization tools (Power BI, Tableau, or similar);
• Experience with A/B testing and experimentation platforms;
• Advanced English for interaction with vendors and systems.
• Good communication and ability to articulate between technical and business areas;
• Organization and ability to follow multiple initiatives simultaneously;
• Interest in innovation, technology, and the continuous evolution of digital platforms and processes.

Additional information

Foodstuffs🍛

• Food Voucher / Meal Voucher – Flexible card, with the option of use for food or meals, according to days worked.

Health & Well-being🩺

• Health Plan – Option to join the medical plan, with the possibility of including dependents.
• Dental Plan – Dental assistance for you and your dependents.
• Life Insurance – Insurance for greater peace of mind and protection.

Quality of Life🌱

• ZZ in Balance Program – Quality of life program covering emotional health, nutrition, physical activity, education, finances, and partnerships.
• Wellhub – Access to gyms, virtual classes, and physical activity apps.
• Wellz – Online psychological care.
• New Value – Benefits club with exclusive offers for employees.
• SESI – Benefits and discounts through partnerships.
• Maternity Leave – Extended leave of 180 days.
• Paternity Leave – Extended leave of 20 days.
• Daycare Allowance – Benefit for employees with children up to 5 years old, according to company criteria.

Transportation Expenses🚌

• Transportation Voucher – Available according to itinerary needs.
• Cost Allowance – For employees who work 100% in person and do not reside in Campo Bom, Novo Hamburgo, or Sapiranga.
• Business Travel – National and international travel subsidized according to the company's Travel Policy.

Communication, Development & Recognition📲

• Corporate Social Network – An internal space for communication and exchange between employees.
• Climate Survey – Annual survey to hear you and evolve together.
• Leadership Development – Programs focused on training leaders.
• People Cycle – Evaluations and talent mapping to support professional development.
• PPR (Profit Sharing) – Program proportional to company goals.
• Educational Discounts – Partnerships with higher education institutions and language schools.
• Brand Discounts – Exclusive discount for employees on all Azzas 2154 brands.
• Birthday Gift – A special gift to celebrate your day.
• Birthday Day Off – One day off in your birthday month.

The benefits accompany you in different phases of your journey. Come grow with us at Azzas 2154 Shoes & Bags. 💙