CRM & Data Intelligence Coordinator

Company Description

As a strategic services company, Ayming works with companies and institutions worldwide to generate sustainable value year after year in Innovation, Strategy, and Taxation. With a team of more than 1,500 experts in Innovation, HR, and Taxation across 14 countries; our 3 service solutions: Consulting, Digital Services, and Managed Services.

Ayming España works on the strategy and financing of innovation for all types of organizations, from both the public and private sectors.

Job Description

Mission of the position

Integrated into the Marketing Department and working in close collaboration with Sales and Consulting, the CRM & Data Intelligence Coordinator will be responsible for maximizing the value of customer, market, and commercial activity data, transforming them into insights that drive the performance of commercial campaigns, decision-making, and business growth.

The role will have a special focus on data analysis, market knowledge, audience segmentation, and performance measurement, using CRM, analytical tools, and Marketing Automation to optimize campaigns and customer journeys.

Likewise, they will be part of the international Pardot team, participating in global projects related to Salesforce, data management, and data exploitation.

Main Responsibilities

Campaigns & Performance

• Coordinate the activation and monitoring of campaigns in collaboration with the involved teams.

• Define audiences and segmentation criteria for marketing and demand generation campaigns.

• Definition of campaign processes with the objective of improving launch times, operability, and effectiveness.

• Analyze the performance of campaigns, channels, and audiences, identifying optimization opportunities, measuring the impact of initiatives on lead generation, conversion, and business contribution.

• Identification of new tools or channels to contribute to the effectiveness of lead generation or sales processes.

Market Intelligence & Customer Analytics

• Perform market, competitor, trend, and customer behavior analysis to identify opportunities and support the commercial and marketing strategy by defining go-to-market strategies.

• Identify and prioritize high-potential segments and audiences based on customer data, behavior, and commercial value to nurture campaigns and define priorities and patterns.

CRM & Data Intelligence

• Coordinate CRM and automation initiatives, including workflows, lead nurturing, and customer journeys.

• Identify opportunities to improve the capture, traceability, and exploitation of information available in the CRM.

• Collaborate in the evolution of automation capabilities, data integration, and analytics.

Requirements

• 3-5 years of experience in CRM, Customer Insights, Business Intelligence, Data Analytics, or Sales Operations positions.
• Experience in data analysis and management, CRM management, and project coordination.

• Proficiency in Power BI, Excel, and Salesforce.

• Knowledge of SQL and automation tools is a plus.

• Analytical profile, organized, results-oriented, and with good coordination and communication skills.

• High level of English.

Additional Information

What does our compensation package include?

• Permanent Contract
• Competitive fixed remuneration
• Performance incentives We recognize your achievements with a motivating variable component.
• Meal voucher
• Private medical insurance
• Healthy Space / Emotional Well-being – Free and confidential access to psychology sessions and mental health resources.
• Remote work support – Monthly assistance so you can work comfortably from home.
• Hybrid and flexible work model - Adapt your workday by combining office and remote work according to what works best for you.
• Well Hub (formerly gympass) - a platform that offers personalized services in fundamental areas such as physical exercise, mental health, or nutrition.

#LI-LUIS

#LI-HYBRID </body>