(Senior) Online Marketing Manager – AI & Performance (f/m/d)

A career driven by you.

Join AutoScout24 Group and experience life in the fast lane. As an Online Marketing Manager – AI & Performance , you'll drive Performance Marketing , Paid Social and Display Retargeting across eight European markets and four brands. Working at the intersection of Digital Marketing , AI , Data and Marketing Automation , you'll build scalable campaigns that reach more than 30 million monthly users.

Why this role is unique

Own Performance Marketing campaigns across multiple European markets.

Drive Paid Social , Display Retargeting and AI-powered marketing at scale.

Shape the future of AI , Marketing Automation and MarTech .

Work with leading advertising platforms, data and technology.

What you'll do

Own and optimise Performance Marketing campaigns across channels such as Meta , TikTok , YouTube , Criteo and RTB House .

Drive the adoption of AI and Generative AI to improve campaign performance, automation and marketing workflows.

Build scalable marketing capabilities through feed management , conversion tracking , marketing automation and data-driven optimisation.

Analyse campaign performance and translate data into actionable business recommendations.

What you'll bring

5+ years of experience in Performance Marketing , Digital Marketing or Paid Media , ideally managing feed-based campaigns across web and app.

Proven experience integrating AI , Generative AI or AI-powered tools into marketing workflows.

Strong analytical skills with a deep understanding of ROAS , CPL , CTR , CPM and CPC .

Hands-on experience with Meta Ads , TikTok Ads , YouTube Ads , Display Retargeting and performance optimisation.

Collaborative, hands-on mindset with experience working in international, cross-functional teams.

Fluent in English.

Nice to have

Experience with App Marketing and app performance campaigns.

Experience with ProductsUp , Channable , AppsFlyer , Adjust , Google Tag Manager (GTM) , server-side GTM (sGTM) , Conversions API (CAPI) or Meta Events Manager .

Experience with SQL , BigQuery , Adverity , QuickSight or similar analytics platforms.

Another European language.

A culture of growth

With colleagues from over 50 nationalities, we offer an inclusive environment where you can learn, grow and make an impact.

Ready to shape the future of AI-powered Performance Marketing? Apply now and join AutoScout24 Group.