Social Media Manager

Responsibilities:

Film and edit short-form video content (Reels, TikTok, YouTube Shorts) and long-form YouTube content

Plan, execute, and optimize paid social media advertising campaigns

Support the development of content strategy across Instagram, TikTok, and YouTube - provide input and feedback on plans, not lead them from scratch 

Manage the content calendar and ensure consistent, high-quality posting

Monitor analytics and adjust strategy based on performance data

Stay ahead of platform trends, audio, and formats across TikTok, IG, and YT

Take ownership of projects from concept to publish with minimal supervision

Coordinate day-to-day priorities directly with the founder/brand owner

Manage other ad-hoc content and admin tasks as needed

Requirements:

A minimum of 3–5 years of proven experience managing social media accounts with real growth results

Advanced video editing skills (CapCut, Premiere Pro, or similar) - able to produce both short-form Reels/TikToks and longer YouTube edits

Hands-on experience running paid social media ads (Meta Ads Manager / TikTok Ads) Hands-on experience running campaigns 

Strong understanding of Instagram, TikTok, and YouTube algorithms and content strategy (Instagram is our main channel - TikTok and YouTube are growth areas we're actively building)

Comfortable filming content (on-location and studio setup)

Portfolio or verifiable examples of past content/campaigns required this is the most important part of your application; applications without one will not be considered

Comfortable using AI assistant) for content ideation, captions, research, and workflow support

Able to work from our Ibadan office 3 days a week

Additional Skills (Nice to Have):

Basic graphic design (Canva, Photoshop)

Copywriting skills for captions and ad copy

Experience working directly with a content creator/influencer

Self-starter who can be trusted to run things independently - you'll be a true right hand, not just an executor

Why Join us:

Work directly with a content creator with an established, engaged 120K+ audience

Real growth opportunity - as the brand scales, so does your role

Hybrid flexibility (3 office / 2 remote)

A chance to build something long-term with someone who values initiative and trust