Brand Executive (1-year Contract)

About the role

We are looking for a Brand Executive to join the Sunshine Marketing team for a one-year contract and support the development and growth of the Sunshine portfolio, with a strong focus on New Product Development(NPD), brand management, consumer insights and go-to-market execution.

Apart from marketing communication, this role provides broad exposure on hands on experience from brand building and product innovation from identifying market/ portfolio white spaces opportunities for Sunshine, developing new products to executing integrated marketing campaigns and reviewing post-launch performance.

Responsibilities:

• Manage selected products, sub-ranges or projects aligned with Sunshine's overall business and portfolio strategy.
• Work with Sales and Trade Marketing team to ensure brand strategies are effectively translated into retail execution.
• Support the planning and execution of integrated marketing campaigns for both existing products and new launches.
• Develop clear agency briefs covering campaign objectives, target audience, proposition, key messages and deliverables.
• Work with external partners from creative, media, digital, PR, influencer to deliver the campaign development and execution.
• Ensure communication consistently reflects the product proposition and brand in line with creative materials development including key visuals, videos, social content, digital assets, POSM and retail communications.
• Identify consumer, category and competitive trends/ research that identify potential white spaces and category adjacencies for Sunshine.
• Bring the new product concepts based on consumer relevance, category opportunity and commercial potential for internal recommendations.
• Manage key NPD timelines and ensure project milestones are followed up across functions, with product trials, sensory evaluations, packaging development and consumer testing.
• Assist in managing assigned A&P budgets and project expenditures.
• Track quotations, purchase orders and process invoices
• Handle consumers’ enquiries, feedback, complaints and work closely with Quality Assurance team on complaint reports and arrange for product exchanges if needed.
• Partner closely with Sales, R&D, Operations, QA, Procurement, Finance, Supply Chain and external agencies.
• Support Brand Lead in area of support whenever is needed.

Requirements:

• Degree in Marketing, Business, Communications or a related discipline.
• Ideally 2–3 years of relevant brand marketing experience, preferably within FMCG, food, beverage, consumer goods or a fast-paced consumer business.
• Experience in New Product Development, innovation and social media management would be highly advantageous.
• Positive attitude, possess strong communication and interpersonal skills.
• Good project management and organizational skills.