Local Digital Marketing Officer M/F

Deploy and optimize the local visibility of Audika centers

• Ensures the management and optimization of local visibility tools (Google Business Profile, center pages, directories, and partners).
• Manages the integration of new centers (creations, acquisitions, transfers) and guarantees the update of local visibility information (hours, photos, services, practical information...).

• Monitors the performance of local tools and contributes to the development of the centers' local visibility.

Develop local content and contribute to organic visibility

• Produces, updates, and optimizes digital content promoting the local visibility of Audika centers.
• Highlights expertise, specificities, and local news to strengthen digital presence and center differentiation.

• Implements SEO, GEO, and EEAT recommendations on local content and tools.
• Contributes to the continuous improvement of Audika's visibility on search engines and generative AI interfaces.

Support local support mechanisms and digital projects

• Acts as the Digital department's point of contact for local support requests and coordinates associated visibility actions.
• Deploys mechanisms adapted to the needs of the centers (openings, events, local campaigns, specific operations).

• Deploys local digital campaigns (social media, paid search, geolocated tools...) in support of the centers.

Contribute to the organic visibility strategy and cross-functional work

• Works in close collaboration with the SEO & Digital Marketing Project Manager to deploy the organic visibility strategy across the local network.
• Contributes to the deployment of SEO, GEO, EEAT, and content actions.

• Monitors KPIs, analyzes results, and ensures reporting.
• Education level: BAC +4/5 in digital marketing.
• Knowledge of SEO fundamentals.

• Knowledge of local SEO tools and Google Business Profile management.
• Knowledge of a CMS and web content creation principles.

• Writing skills, particularly for SEO-optimized web writing.
• First experience in digital marketing, local SEO, content creation, or local visibility.

• Good level of written and spoken English.
• Knowledge of Google Business Profile, Google Analytics, Search Console, or SEO tools is appreciated.

• Knowledge of a CMS (WordPress or equivalent) is desired.

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