Marketing & Social Media Assistant
The Marketing & Social Media Officer will support the hotel’s overall marketing strategy through a combination of digital marketing, social media management, content creation and field-based business development activities .1. Social Media & Digital Marketing
Manage and maintain the hotel’s social media platforms, ensuring consistent and timely posting.
Create engaging and relevant content, including photos, videos, graphics and written copy.
Develop and implement social media campaigns and promotional content to increase brand awareness and engagement.
Respond to online enquiries, comments, messages and reviews in a timely and professional manner.
Monitor the hotel’s website and overall online presence, ensuring information and promotions remain current.
Track social media and digital marketing performance and provide regular reports and insights.
- Field Marketing & Business Development
Conduct regular field visits to businesses, organizations, institutions and potential clients to promote the hotel’s products and services.
Identify and pursue new business opportunities, leads and potential corporate partnerships.
Promote the hotel’s accommodation, conferencing, events, restaurants, banqueting and other services.
Build and maintain strong relationships with corporate clients, organizations, partners and other key stakeholders.
Follow up on leads, enquiries and potential business opportunities generated through field marketing activities.
Participate in events, activations, networking opportunities and other promotional activities.
Gather market intelligence and provide feedback on customer needs, competitor activities and emerging business opportunities.
- General Marketing Support
Support the planning and execution of hotel marketing campaigns and promotions.
Work closely with the relevant departments to ensure marketing activities support occupancy, revenue and overall business objectives.
Maintain accurate records of field visits, leads, client interactions and marketing activities.
Contribute creative ideas for increasing the hotel’s visibility, customer engagement and revenue.
Achieve agreed marketing and business development targets and provide regular progress updates.