Digital Marketing Lead

Responsibilities:

Develop and implement the organisation’s overall digital marketing strategy and monthly marketing plans. Lead and coordinate the Digital Marketing Department and provide creative direction for digital campaigns and content. Plan, execute, monitor, and optimise digital marketing campaigns across relevant platforms. Develop creative campaign concepts that effectively communicate the organisation’s brand, products, and services. Manage and oversee Meta Ads and other paid digital advertising activities. Monitor advertising spend, lead generation, conversion rates, and overall campaign performance. Develop and implement the organisation’s SEO strategy, including keyword research, website optimisation, content optimisation, and organic traffic growth. Monitor SEO performance, including search rankings, organic traffic, technical SEO, backlinks, and conversions. Direct digital content, creative content, and social media strategy in line with business and brand objectives. Develop strategies for lead generation, customer acquisition, audience engagement, and conversion. Monitor website and digital marketing performance using analytics and reporting tools. Prepare regular digital marketing reports for management, highlighting performance, challenges, opportunities, and recommended actions. Conduct competitor and market analysis to identify digital growth opportunities. Manage campaign calendars, budgets, timelines, deliverables, and external digital marketing vendors where applicable.

Requirements:

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. 3–5 years of experience in digital marketing, with demonstrated experience in paid advertising, SEO, and digital content/creative marketing. Proven experience leading or coordinating a digital marketing team. Strong knowledge of Meta Ads, Google Ads, SEO, Google Analytics/GA4, and Google Search Console. Strong creative thinking, analytical, communication, project management, and leadership skills. Ability to work effectively with digital marketing tools, reporting platforms, content teams, and creative professionals. Demonstrated ability to use digital marketing activities to generate leads and support business growth.