Social Growth & Brand Reputation Lead

Most healthcare marketing is forgettable. Your job is to make ours impossible to ignore for the right reasons. A brand can buy reach. It cannot buy trust. Trust is earned through what people see, hear, experience, remember and say to one another. It is built through authentic content, credible social proof, cultural relevance and consistent human connection. Arkstone Healthcare is looking for an unconventional Social Growth & Brand Reputation Lead who understands how public perception is formed, and how an unfamiliar healthcare brand becomes one that people recognise, trust and talk about. You must know how to: Build communities

Earn attention

Shape public perception

Strengthen social credibility

Turn trust into sustainable organic growth

You will work directly with our CEO to grow and strengthen the reputation of multiple healthcare brands. This Is Not a Traditional Performance-Marketing Role Your primary growth strategy will not be increasing advertising budgets, constructing predictable funnels or producing conventional corporate campaigns. You will use: Social media

Storytelling

Community participation

Patient education

Cultural observation

Creative experimentation

Social proof

Human behaviour

We are looking for an experienced growth marketer who has worked in a startup environment and understands how to produce meaningful results without a large team, agency or production budget. You MUST move fast. More importantly, you must know how to move fast without becoming careless. What You Will Take Charge Of You will: Lead the organic growth of our TikTok, Instagram, Facebook, RED/Xiaohongshu and Lemon8 channels across multiple brands

Identify the platforms, communities and emerging channels where our audiences are spending their attention

Develop content concepts that make healthcare brands relatable, memorable and culturally relevant

Turn everyday clinic activities, patient questions, clinician insights and team moments into compelling content

Identify conversations, trends and audience behaviours that our brands can participate in meaningfully

Develop customer-acquisition strategies that do not depend solely on paid advertising

Build social proof through patient education, team personalities, behind-the-scenes content and authentic brand storytelling

Strengthen public perception through consistent, credible and responsible communication

Experiment rapidly with hooks, formats, narratives, personalities and distribution strategies

Develop repeatable content formats instead of relying on occasional viral posts

Track what works, understand why it worked and apply those lessons quickly

Work closely with clinicians, marketing and operations teams to capture content on the ground

Respond intelligently to audience feedback and emerging reputation risks

Ensure communications remain accurate, responsible and compliant with the Healthcare Services Act, Healthcare Services (Advertisement) Regulations and other applicable professional guidelines

The Person We Are Looking For You are bold, observant, resourceful and tenaciously creative. You understand that marketing is not simply about making attractive content. It is about understanding: What people notice

What they believe

What they remember

What they share

Who they trust

What motivates them to take action

You may have a slightly mischievous or contrarian streak, but you use it intelligently, ethically and with good judgement. You are likely someone who: Has previously grown a brand in a startup or bootstrapped environment

Sees content opportunities that other people overlook

Understands internet culture without trying too hard to appear trendy

Can explain why a piece of content will—or will not—capture attention

Is willing to challenge conventional healthcare marketing

Can make serious subjects interesting without making them irresponsible

Has strong instincts for storytelling, human behaviour and public perception

Is comfortable experimenting, failing quickly, learning and trying again

Is resourceful enough to create results without requiring a large production budget

Is comfortable appearing on camera and directing clinicians or team members on camera

Can build genuine relationships with audiences instead of merely broadcasting at them

Is willing to get your hands dirty and execute ideas personally

Takes ownership instead of waiting for detailed instructions

Can balance speed, creativity, accuracy and professional responsibility

You do not need to have every answer before starting. You do need the courage to test ideas, the discipline to study the results and the judgement to know where creativity must stop and professional responsibility begins. This Role Is Not for You If You only want to manage paid advertisements

You require an agency or production team to execute every idea

You prefer lengthy approval chains and predictable routines

You copy trends without understanding why they work

You measure success only through likes and follower counts

You are uncomfortable appearing on camera or directing others on camera

You believe healthcare marketing must always feel formal, distant or corporate

You wait to be given ideas instead of actively finding opportunities

You use fake reviews, misleading claims, manufactured controversy or deceptive engagement tactics

You confuse moving quickly with producing careless work

How Success Will Be Measured Your performance will be evaluated based on: Organic reach among relevant audiences

Qualified audience and community growth

Engagement quality rather than vanity metrics alone

Growth in branded searches, direct enquiries and patient acquisition

Improvement in brand sentiment, recognition and social credibility

Consistency, speed and quality of content production

Development of repeatable organic content formats

Ability to turn audience insights into better content and business decisions

Contribution to the reputation and commercial growth of our healthcare brands

Ability to experiment rapidly while remaining accurate and compliant

Why Join Arkstone Healthcare? Influence how multiple growing healthcare brands are positioned and perceived

Work directly with our CEO and have your ideas considered and executed without unnecessary layers

Join an energetic and ambitious team that values ownership, experimentation and momentum

Receive room to challenge assumptions and test ideas that would rarely survive inside a conventional corporate marketing department

Build brands from the ground up and see the direct impact of your work

Help make healthcare communication clearer, more human and more relevant

Build brands that become impossible to ignore for all the right reasons

How to Apply Do not send us only a conventional résumé. Please include: Your résumé or LinkedIn profile

Brands, accounts or communities you have helped grow

Specific examples of what you personally did and the results achieved

One healthcare brand you think has built genuine trust, and why

Three content ideas you would test during your first month at Arkstone Healthcare

Apply via: Please send a WhatsApp message to +65 8898 3698 (T.A.Ding)