Digital Marketing & Customer Acquisition Executive [CCP for Digital Advertising and Marketing Professionals]

Your tasks

The role will focus primarily on Arkleaf’s digital marketing and customer acquisition, including online advertising, content creation, social media marketing, lead generation and marketing analytics. The incumbent will also learn about the company’s accounting and business support services to better understand the target SME market and develop relevant digital marketing campaigns and content to promote these services.

• Digital marketing planning – Plan and support digital marketing and advertising campaigns aligned with the company's business objectives and target SME customers.
• Content creation – Develop and maintain content for social media, website and email marketing.
• SEO and SEM – Support search engine optimisation, keyword research and search engine marketing activities to improve online visibility and generate leads.
• Digital advertising and social media marketing – Support digital advertising and social media campaigns to attract and engage potential SME clients.
• Lead generation – Generate, manage and track leads arising from digital marketing campaigns and other online channels.
• Landing pages and conversion funnels – Support the development and improvement of landing pages, calls-to-action and customer conversion processes.
• CRM and customer follow-up – Maintain accurate lead and customer records, track lead status and support timely follow-up of enquiries and leads.
• Marketing analytics – Monitor website traffic, campaign performance, engagement and lead-generation results; prepare simple marketing reports and identify areas for improvement.
• A/B testing and campaign optimisation – Conduct basic A/B testing where appropriate and use campaign results to recommend improvements to digital marketing activities.
• Market and competitor research – Conduct basic research on SME market trends, customer needs, competitors and digital marketing practices.
• Business and service knowledge – Work with the Managing Director/Business Development Director to understand the company's accounting and business support services and ensure that marketing content is accurate and relevant.
• Client enquiries and follow-up – Assist with responding to digital enquiries and following up with potential clients where required, while referring technical accounting or professional matters to the relevant accounting team.