Performance Marketing Manager

About Araby Brand

We are looking for a performance marketing manager experienced with Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads. The ideal candidate will manage the entire funnel and collaborate closely with creative, CRO, SEO, sales, and product teams.

Responsibilities:

Manage and optimize marketing campaigns to improve performance.

Analyze marginal performance and implement improvements.

Develop campaign structure, naming conventions, UTMs, audience targeting, and creative testing.

Monitor key performance indicators such as CAC, CPA, CPL, ROAS, CTR, CVR, and frequency.

Utilize GA4, GTM, pixels, events, and attribution windows for tracking and analysis.

Track impressions, leads, and purchases to optimize funnel performance.

Create creative briefs and collaborate on landing page improvements.

Build dashboards to track insights, actions, owners, and deadlines.

Address policy issues, tracking breaks, and budget spikes.

Support and mentor media buyers to improve campaign effectiveness.

Work model: Full-time hybrid with 3 days in the office and flexible remote days.

Reporting to: Product Manager / CEO.

Requirements:

Proven hands-on experience in performance marketing with a strong understanding of unit economics.

Expertise in Meta Ads and Google Ads platforms with a track record of successful campaigns.

Strong analytical skills with experience managing CAC, CPA, CPL, ROAS, and CVR metrics.

Proficiency in GA4, Google Tag Manager, pixels, events, and UTMs.

Experience in e-commerce and lead generation funnels.

Ability to collaborate effectively with creative, sales, SEO, and product teams.

Preferred:

Experience with TikTok Ads and Snapchat Ads.

Knowledge of CRO and creative testing methodologies.

Experience managing and mentoring junior media buyers.

Candidates are encouraged to submit case studies demonstrating relevant experience along with their expected monthly salary in EGP.