Marketing Operations Manager

For the English version of this job description, please refer to the following link :

• Marketing Operations Manager

About AppDirect

Become a global citizen in the digital age and empower a new generation of connected entrepreneurs across the globe. AppDirect offers a subscription platform that allows any product to be sold as a service, through any channel and on any device. We power millions of subscriptions on behalf of organizations all over the world. Our actions are always guided by our values and our culture – a culture that allows you to be seen, to stay authentic, and to excel.

Your Profile

We are looking for a motivated, tech-passionate, and process-oriented individual to fill a Marketing Operations Manager position, whose primary mission will be to optimize demand generation by leveraging data, technology, and the use of scalable processes. You will be responsible for the entire lead management lifecycle and the marketing technology stack in relation to prospects, working closely with demand generation/campaign managers and the sales, revenue operations, and strategic intelligence teams, in order to improve pipeline quality, predictability, and growth.

What You Will Do and What Will Make You Shine

• Ensure complete lead management, including capture, qualification, scoring, routing, follow-up, and assignment to sales teams.
• Optimize the lead conversion funnel by identifying gaps and inefficiencies; leverage data, automation, and enrichment to increase lead quality and pipeline volume resulting from marketing activities.
• Design and manage lead and account scoring models; monitor the entire funnel and ensure continuous improvement of conversion rates.
• Analyze revenue-generating activities to identify opportunities to improve efficiency at all stages of the buying journey.
• Manage marketing automation and customer relationship management (CRM) platforms to execute targeted lead cultivation, segmentation, and messaging campaigns aimed at moving prospects through the funnel.
• Implement dashboards and reporting templates to track key performance indicators related to marketing campaigns, lead generation, and sales results; provide a clear picture of the return on investment generated by marketing activities.
• Collaborate cross-functionally with marketing, sales, revenue operations, customer success, finance, and strategic intelligence teams to align processes, tools, and revenue goals.
• Drive process improvement and change management for "lead-to-sale" workflows, ensuring the implementation of scalable, repeatable, and easy-to-adopt processes.
• Act as the primary owner of the marketing technology stack, managing notably system configuration, integrations, third-party tools, user access, and training.
• Develop and enforce the HubSpot/CRM strategy; develop a framework and processes for acquisition integration, in collaboration with demand generation and revenue operations teams.
• Ensure data integrity and quality by implementing best practices for data management, enrichment, and governance within marketing systems.
• Contribute to campaign execution by collaborating with the marketing team on multi-channel and email campaigns aligned with business objectives and target audiences.
• Provide training, onboarding, and ongoing support to marketing and sales teams regarding tools, processes, and reporting.
• Manage ad-hoc analyses and requests related to conversion funnel performance, processes, and technical system issues.

Required Skills

• 3+ years of experience in marketing operations or revenue operations within a B2B software company.
• Strong analytical skills and the ability to transform data into actionable insights.
• Proven experience in optimizing and automating processes to improve efficiency and support growth.
• Excellent communication and collaboration skills, with a track record of cross-functional work.
• Proven ability to generate measurable impact on marketing and sales performance.
• Excellent organizational skills and autonomy; comfortable managing internal processes and driving change.

Please note that this role requires a good knowledge of English as the selected candidate will need to collaborate with teams located, among others, in the United States, India, Argentina, as well as in the provinces of Ontario and Alberta.

At AppDirect, we believe that innovation is at its best in an environment that fosters diversity of excellence, experience, and thought. We welcome every "AppDirecter" for their unique footprint. We foster an inclusive environment free from discrimination regarding race, religion, age, sexual orientation, and gender identity, in order to promote authenticity, pride, and excellence. In this regard, we strongly encourage applications from Indigenous people, people with disabilities, people from diverse sexual orientations and genders, and/or people with intersectional identities.

At AppDirect, we take privacy very seriously. For more information on our use and management of candidates' personal data, please read our candidate privacy policy. To learn more about our general privacy practices, please consult the AppDirect privacy notice:https://www.appdirect.com/about/privacy-notice

At AppDirect, artificial intelligence tools may assist our recruitment team in certain administrative automations — always under human supervision. These tools do not make hiring decisions or fully automated decisions regarding your application – all decisions are made by our teams. By submitting your application, you acknowledge that your information may be processed in this way. You may request access to or deletion of your information at any time by contacting privacy@appdirect.com.