Director of Product Management, Seller and Merchant Growth
For the English version of this job description, please refer to the following link :
https://job-boards.greenhouse.io/appdirect/jobs/8702728002
About AppDirect
Become a global citizen in the digital age and empower a new generation of connected entrepreneurs across the globe. AppDirect offers a subscription platform that allows any product to be sold as a service, through any channel and on any device. We power millions of subscriptions on behalf of organizations worldwide. Our actions are always guided by our values and our culture – a culture that allows you to be seen, to stay authentic, and to excel.
Your Profile
AppDirect positions itself at the heart of this transformation, providing the infrastructure that connects technology sellers to the partners and marketplaces where buyers conduct their transactions. In this role, you will drive, in collaboration with engineering, marketing, and other cross-functional teams, the product strategy that transforms this advantageous position into a growth vector: more products distributed, more high-performing sellers on the platform, and higher business volume and net sales. Your mission is to identify and implement the most effective distribution levers (catalog reach, visibility, partnerships and co-selling, presentation, and incentives), leading a team and taking full responsibility for the results.
You are a product management leader passionate about the mechanisms that drive technology distribution: how products are found, chosen, and purchased at scale. You have designed and deployed products in marketplace, cloud services, e-commerce, or distribution platform environments, and you know how to transform partner ecosystems into measurable revenue.
You are a business expert and inspire confidence in decision-makers at large enterprises such as Amazon or Microsoft. Your field knowledge also allows you to make important strategic product decisions. Your leadership is based on clarity and results. You use AI to gain speed, refine your judgment, and develop a concrete vision of its impact on software distribution and purchasing behaviors.
What you will do and what will make you shine
Drive product strategy. Define the vision and roadmap for AppDirect's partner integration services and Tackle to help sellers market their products within a vast ecosystem; mentor a team of product managers with a clear goal: increasing Net Sales Volume (NMV) and Gross Merchandise Volume (GMV) on the platform.
Identify and activate growth levers. Determine the key factors influencing the adoption, conversion, and sales of distributed products, then implement the necessary actions to improve these indicators; optimize opportunities for sellers to access the market: catalog reach, visibility, partner channels, co-selling.
Collaborate with key industry players. Establish direct partnerships with major cloud service providers and various strategic technology partners, translating their priorities and the opportunities offered by AppDirect into product investments that generate mutual growth.
Align the company around partner-led distribution and sales opportunities. Collaborate with various teams (engineering, design, partnerships, sales, marketing, finance, and customer success) to maintain organizational commitment to priorities that strengthen the competitive advantage in distribution.
Required Skills
6+ years of experience in product management, ideally on B2B platforms, marketplaces, cloud, e-commerce, or distribution.
3+ years of experience leading and mentoring product managers.
Proven experience in product or portfolio management that has generated significant revenue, Gross Merchandise Volume (GMV), or Net Sales Volume (NMV), or strong marketplace growth.
Strong business judgment and understanding of the economic drivers of distribution: presentation, incentives, partner strategies, growth loops.
Ability to operate at both strategic and operational levels, with the communication and influence skills necessary to mobilize executives, partners, and cross-functional teams.
Proven experience with cloud marketplaces (AWS, Azure, GCP, Salesforce), SaaS/ISV distribution platforms, or multi-party commerce.
Global vision of the impact of AI on technology sales and distribution.
Priority on experimentation, measurable impact, and concrete action.
Important Assets
Mastery of marketplace systems: catalog, discovery, conversion, billing, access rights, and/or co-selling
Experience using AI in the context of product discovery, seller tools, personalization, forecasting, or marketplace optimization
At AppDirect, we believe that innovation is at its best in an environment that fosters diversity of excellence, experience, and thought. We welcome every "AppDirecteur" and "AppDirectrice" for their unique footprint. We foster an inclusive environment free from discrimination regarding race, religion, age, sexual orientation, and gender identity, in order to promote authenticity, pride, and excellence. In this regard, we strongly encourage applications from Indigenous people, persons with disabilities, persons from diverse sexual orientations and genders, and/or persons with intersectional identities.
At AppDirect, we take privacy very seriously. For more information on our use and management of candidates' personal data, please read our candidate privacy policy. To learn more about our general privacy practices, please consult AppDirect's privacy notice: https://www.appdirect.com/about/privacy-notice
Please note that this role requires a good knowledge of English as the selected candidate will need to collaborate with teams located, among others, in the United States, India, Argentina, as well as in the provinces of Ontario and Alberta.
At AppDirect, artificial intelligence tools may assist our recruitment team in certain administrative automations — always under human supervision. These tools do not make hiring decisions or fully automated decisions regarding your application – all decisions are made by our teams. By submitting your application, you acknowledge that your information may be processed in this way. You may request access to or deletion of your information at any time by contacting privacy@appdirect.com. The salary range indicated below corresponds to the expected annual base salary or target compensation (OTE) for this position at AppDirect and is subject to change.
Base salary or target compensation (OTE) is only one component of the total compensation package offered by AppDirect. In addition to base salary, permanent employees may be eligible for performance-related bonuses and a full range of benefits. Range
Salary Scale $175,000 — $235,000 CAD