Executive Brand Marketing
Key Responsibilities
Assist in the development and execution of marketing campaigns, both online and offline.
Coordinate with agencies to ensure campaign materials are delivered on time.
Monitor campaign updates and provide regular updates to all stakeholders.
Collaborate with agencies to create and update the calendar based on launch dates.
Work on reports, marketing presentations, calendars, and content plans.
Assist in the planning and execution of marketing events, from concept to execution.
Coordinate marketing projects’ logistics, setup, promotional materials, attendees, and suppliers.
Share region assets and launch plans with all stakeholders. Own the CRM process and approach.
Work with other internal and external resources on retail campaigns (In-Mall & in-Store).
Assist in e-commerce marketing plans, PR, and digital activities in coordination with the digital team.
Conduct basic research, analyze market conditions and competitor data to support marketing strategy.
Undertake ad hoc projects as requested by the marketing team.
Identify and work with social media influencers and bloggers in line with the social strategy and social media resource.
Cultivate and maintain strategic partnerships with key influencers, artists, and industry stakeholders to enhance brand visibility and credibility.
Oversee the creation of engaging content across various platforms (social media, email, and digital advertising).
Role involves travel to external venues and may also involve travel to other countries.
Support the traffic-driving activities and initiatives of the retail stores.
Qualifications
Bachelor’s degree in marketing, business administration, or equivalent experience.
Three years of experience in marketing or related roles – fashion and retail experience preferred.
Strong organizational skills and the ability to manage multiple projects simultaneously.
Creative thinker with a keen eye for detail.
Ability to work both independently and collaboratively in a fast-paced environment.