MARKET RESEARCH ANALYST

Conduct market and social research by gathering data from public sources, surveys and stakeholder inputs. Analyse research findings to identify patterns, audience characteristics, competitor activity and emerging trends. Organise and maintain research data, and prepare data tables, summaries and presentation materials for management. Track key metrics and campaign or user performance, and report insights to support planning and decision making. Coordinate with team members to clarify research objectives, track deliverables and maintain accurate documentation. Support marketing and business planning with market, competitor and hiring-market information. Conduct social and market research using public sources, surveys and stakeholder inputs. Analyse findings to identify audience characteristics, patterns and emerging trends. Prepare research summaries, data tables and presentation materials for internal reporting. Track research deliverables and maintain accurate documentation.

Requirements

• Minimum 2 years of experience in a social or market research analyst role.
• Hands-on experience gathering and analysing public-source and survey data.
• Proficient in MS Office (data tables and analysis) and PowerPoint (research presentations).
• Excellent communication skills