Strategic Planning Manager/Senior Manager, Strategic Planning

Your tasks

Strategic Development

• Develop integrated communication strategies for digital, social, influencer, and always-on campaigns.
• Lead brand strategy, campaign strategy, content strategy, and always-on planning roadmaps.
• Analyze market trends, category landscape, and consumer behavior to uncover strong insights.
• Craft strategic and creative briefs; collaborate closely with the Creative team to shape big ideas and innovative concepts.

Campaign Planning & Execution

• Build influencer strategies: tiering, content direction, seeding framework, and performance KPIs.
• Work with Media teams to align paid social/digital strategy.
• Oversee strategic alignment throughout campaign execution, ensuring consistency with brand and communication goals.
• Establish measurement frameworks, evaluate performance, identify learnings, and optimize plans.

Client Leadership & Consultation

• Serve as the main strategic consultant for clients: advising on brand direction, communication strategy, and digital solutions.
• Lead strategic presentations, workshops, and long-term planning discussions with clients.
• Support retainer and always-on accounts with ongoing strategic guidance.

Internal Leadership

• Mentor and develop junior planners/strategists.
• Strengthen the agency’s strategic frameworks, tools, and processes.
• Contribute to major pitches and ensure high-quality strategic outputs.

Requirements

• A recognized University Degree
• At least 6 years of agency/client experience in devising the brand, communication, and content strategy
• Someone excited about Marketing Technology
• Has a good command of English and strong interpersonal skills
• A team player, highly motivated, and committed
• Ability to coach and develop junior members of the team
• Has depth of understanding about the industry, business, brands, and consumers in client conversations.
• A passion for data, insights, and ideation
• Values integrity

What we offer

• Competitive Salary
• Performance Review (2 times per year )
• Performance Bonus (1 time per year)
• Annual Paid Leave (15 days) & Sick Leave (8 days)
• Health Insurance & Private Healthcare plan
• Allowances (Parking Fees, Birthday, TGIF, Team Bonding)
• MacBook to be provided
• Good chance to explore new trends in the digital market
• Opportunity to learn and work with the most advanced advertising technology platforms
• Work in a professional, active, international, and dynamic environment