Strategic Planner, US Market

【Manager Candidate】For the US Market ｜ Recruiting next-generation planning leaders at a global listed venture expanding across 15 Asian countries

Job Description

Within the Brand Commerce & Marketing Division, you will be responsible for the strategy formulation and execution that captures two touchpoints simultaneously: the "full-scale entry of Japanese brands into the North American market" and "inbound consumption by Americans visiting Japan." Utilizing our unique data infrastructure capable of analyzing domestic retail POS data by nationality and prefecture, you will be in charge of everything from market research and competitor benchmarking to entry strategies and the design of annual communication plans.

Formulation of entry strategies for North American/global markets and brand strategies

Formulation of demand acquisition strategies for Americans visiting Japan (inbound)

Analysis of inbound consumption realities and target design using POS and nationality-based purchase data

Positioning design based on market research and competitor benchmarking

Design and proposal of annual communication plans

Design of channel strategies, including the use of local KOLs/influencers

Design of channels including domestic physical touchpoints such as duty-free shops, drugstores, and tourist destinations

Design of creative direction, such as WEB CM/catchphrases

Post-measure reporting and PDCA design

Position Appeal

Experience in strategic design for overseas markets: Reproducible skills in market research to entry strategy formulation

The dual engines of US Market × Inbound: A rare career designing both "selling overseas" and "selling to inbound visitors" simultaneously

Empirical verification using unique data: High-precision hypothesis testing using domestic retail POS data by nationality

Full-funnel experience: Consistent handling from awareness/branding to purchase/acquisition (EC)

Rapid growth: The volume zone for the manager layer is 27–28 years old. Abundant opportunities for internal entrepreneurship and challenges at overseas bases

Application Requirements

【Mandatory Requirements】

2+ years of experience in planning/planning within the advertising or marketing industry

Business communication skills in English, or practical experience in projects for overseas markets

【Preferred Requirements】

Practical experience in marketing and brand strategy targeting the North American market

Practical experience in cross-border EC, overseas expansion support, or inbound marketing

Track record in duty-free, tourism, retail, or hospitality sectors

Management experience / experience working or studying abroad

Benefits

Performance review (twice a year)

Commuting allowance

Full two-day weekend (Saturday, Sunday, holidays), Year-end and New Year holidays

Paid leave (15 days in the first year)

Congratulatory and condolence leave, maternity leave, childcare leave

Full social insurance, employment insurance, and health insurance

Working hours: 10:00-19:00

Office: Roppongi Hills 31F