Social Media Growth & Content Executive
Responsibilities:
Develop fresh and engaging content ideas for Instagram and other relevant social platforms. Plan weekly and monthly content calendars around business priorities, products and gifting occasions. Create, shoot and edit engaging Reels and other short-form videos. Create Stories, carousels and other social-media content. Write compelling hooks, captions and calls-to-action.
Turn products into engaging stories rather than simply displaying them. Develop interactive content that encourages audience participation. Maintain a polished, premium and consistent brand aesthetic. Manage community engagement and respond appropriately to comments, messages and other interactions. Develop social-media campaigns around birthdays, weddings, corporate gifting and key seasonal occasions. Monitor Instagram Insights and other relevant metrics to evaluate content performance. Use performance data and audience insights to improve future content. Work with the sales team to understand which content generates enquiries and contributes to sales. Identify new content ideas, trends and growth opportunities proactively.
Requirements:
Proven experience managing social-media accounts, preferably for a retail, lifestyle, gifting, fashion, beauty or other consumer-facing brand. Strong creative thinking and the ability to generate content ideas independently. Strong storytelling and copywriting skills. Practical experience creating, shooting and editing short-form videos, particularly Reels. Good understanding of what makes content engaging and encourages users to stop scrolling. Ability to interpret social-media analytics and use insights to improve content performance. Commercial awareness and an understanding of how social media can contribute to enquiries, customer engagement and sales.
Strong visual sense with the ability to maintain a consistent and premium brand aesthetic. Proactive approach to work, with the ability to take initiative without requiring constant direction. Strong communication and community-management skills.
Work Arrangement:
This is a full-time hybrid role, requiring 3 days onsite and 2 days remote per week. The role may occasionally require flexibility for weekend or event-related content production. Candidates must be able to conveniently commute to the store for onsite content- production days.
Location: Lagos.
Remuneration: NGN 200,000 Monthly
Application Requirements:
An updated CV. A portfolio showcasing relevant content. Links to 2–3 social-media accounts, campaigns or projects they have personally worked on. Shortlisted candidates will be invited to complete a short practical assessment.