Marketing Officer
Key Duties and Responsibilities:
A. Marketing & Brand Promotion
Assist in planning, coordinating, and executing digital and offline marketing campaigns.
Manage and regularly update content across social media platforms, website, WhatsApp, chatbot, SMS, and other relevant communication channels.
Develop creative marketing content, including copy, graphics, promotional messages, and other communication materials, in line with the approved marketing strategy and brand guidelines.
Coordinate the production, quality assurance, distribution, and availability of marketing and branding materials, including leaflets, banners, posters, branded gifts, and promotional materials.
Maintain and organize the marketing design folder and ensure all marketing materials comply with approved brand guidelines.
Coordinate media buying and maintain effective relationships with media houses, influencers, printers, advertising agencies, suppliers, and other marketing partners.
Monitor campaign performance and prepare periodic reports on key marketing metrics, reach, engagement, leads, conversions, and return on investment.
Support the development and implementation of outreach, promotional, and customer acquisition strategies in liaison with the Marketing Manager and General Manager.
Support sales teams with relevant marketing materials, promotional information, and customer communication initiatives.
B. Customer Service & Engagement
Operate customer service communication channels and respond promptly and professionally to customer inquiries received through telephone, social media, WhatsApp, chatbot, website, SMS, and other platforms.
Maintain an accurate and up-to-date record of customer inquiries, complaints, feedback, referrals, and service responses.
Escalate customer complaints and service issues to the relevant departments or Centres for timely resolution.
Monitor customer service standards across Centres and collect and consolidate customer feedback, ratings, reviews, and satisfaction data.
Manage online bookings and ensure customers are appropriately referred to the relevant service Centre.
Follow up on customer inquiries and leads to support conversion, retention, and improved customer experience.
Identify recurring customer concerns and provide insights to management to support service improvement.
C. Event & Outreach Coordination
Support the planning, organization, and rollout of marketing events, community outreaches, activations, exhibitions, and promotional activities.
Ensure all required branding, promotional, and event materials are prepared and available on time.
Coordinate internal communication, logistics, requisitions, supplier requirements, and attendance tracking for events and outreaches.
Liaise with internal teams, external partners, suppliers, and other stakeholders to facilitate successful execution of events.
Support event photography, content collection, and social media coverage where applicable.
Conduct post-event evaluations and compile reports covering attendance, leads, customer feedback, outcomes, costs, and recommendations.
D. Market Research & Development.
Conduct basic market research to understand customer needs, market trends, competitor activities, and emerging opportunities.
Monitor competitor marketing activities, pricing, promotions, service offerings, communication, and customer engagement initiatives.
Prepare periodic competitor and market intelligence reports.
Organize and support mystery shopping exercises, focus groups, customer surveys, and other research activities.
Collect, analyze, and present customer and market data to support strategy formulation, product development, and service improvement.
Identify opportunities for new marketing initiatives based on market and customer insights.
E. Website & SEO Management.
Regularly update website content to ensure accuracy and consistency of information relating to services, Centre locations, contacts, operating information, and insurance details.
Support the development and publishing of website content, including service pages, blogs, promotional content, and other relevant information.
Support search engine optimization (SEO) initiatives to improve website visibility and organic traffic.
Monitor website content, functionality, and basic performance indicators and report issues requiring technical intervention.
Liaise with developers, content creators, designers, and other relevant stakeholders to support website design, content, and performance improvements.
F. Administrative & Budget Support
Liaise with the Procurement and Finance teams to prepare purchase requests, process supplier documentation, and facilitate timely supplier payments.
Maintain accurate and organized marketing documentation, including meeting minutes, campaign plans, reports, supplier records, artwork, quotations, invoices, and event files.
Track approved budgets and expenditure for marketing campaigns, events, outreaches, and other promotional activities.
Support preparation of marketing reports, presentations, requisitions, schedules, and other administrative documents.
Ensure marketing records and files are properly maintained and readily accessible for reference and audit purposes.
G. ISO-Quality management system
· Adhere to ISO departmental processes and requirements, ensuring compliance with all applicable standards and procedures as part of the organization’s commitment to quality management and continuous improvement.
How to Apply:
All applications will be received and reviewed through the BrighterMonday Portal by clicking on the 'Apply Here' section