Marketing Director

Job Overview

ANGELS WING CONSULTING is seeking an experienced and commercially driven Marketing Director to lead the company's marketing strategy, brand development, customer acquisition and market expansion.

The company provides corporate and business support services, including corporate secretarial services, company incorporation, corporate compliance and related business consulting services.

The Marketing Director will be responsible for developing and executing integrated marketing strategies to generate qualified business leads, strengthen the company's market presence and support sustainable revenue growth.

Key Responsibilities

Marketing Strategy & Growth

• Develop and implement the company's overall marketing strategy in alignment with business and revenue objectives.
• Create customer acquisition strategies for corporate secretarial, company incorporation and business consulting services.
• Identify priority customer segments and develop targeted marketing campaigns.
• Establish annual and quarterly marketing plans, budgets and performance targets.
• Monitor market trends, customer behaviour and competitor activities to identify new growth opportunities.
• Develop strategies to increase brand awareness, qualified enquiries, customer conversion and retention.

Digital Marketing & Lead Generation

• Lead digital marketing initiatives across search engines, social media, content marketing, email marketing and other relevant channels.
• Develop SEO and SEM strategies to increase the company's visibility for corporate services and company incorporation-related searches.
• Plan and manage paid advertising campaigns and evaluate return on marketing investment.
• Develop landing pages, marketing funnels and lead-generation campaigns.
• Monitor website traffic, enquiries, conversion rates and customer acquisition costs.
• Work with internal or external teams to continuously optimise digital marketing performance.

Brand & Content Management

• Develop and maintain ANGELS WING CONSULTING's brand positioning and corporate identity.
• Oversee the development of website content, marketing materials, corporate presentations, brochures and social media content.
• Develop educational and informative content relating to doing business in Singapore, company incorporation, corporate compliance and corporate secretarial services.
• Ensure consistency of brand messaging across all customer touchpoints.
• Strengthen the company's positioning as a professional and reliable corporate services provider.

Partnerships & Market Development

• Identify and develop strategic partnerships and referral channels.
• Build relationships with business owners, entrepreneurs, professional service providers, business associations and other potential partners.
• Develop B2B marketing initiatives targeting SMEs, startups and overseas companies seeking to establish or expand their operations in Singapore.
• Support seminars, networking events, business workshops and other customer acquisition activities.
• Explore regional marketing opportunities and cross-border customer acquisition channels.

Sales & Marketing Coordination

• Work closely with the sales and client servicing teams to improve lead conversion and customer acquisition.
• Develop lead qualification, nurturing and follow-up strategies.
• Analyse customer feedback and sales data to improve marketing campaigns and service positioning.
• Support the development of service packages, promotional campaigns and customer retention initiatives.
• Establish reporting systems to track the complete customer journey from marketing lead to paying client.

Team Leadership & Performance Management

• Build, manage and develop the marketing team.
• Establish clear KPIs and performance standards for marketing activities.
• Manage relationships with advertising agencies, digital marketing providers, designers, content creators and other external vendors where required.
• Monitor marketing expenditure and ensure effective allocation of the marketing budget.
• Prepare regular marketing performance reports and strategic recommendations for management.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, Management or a related discipline is preferred.
• Relevant experience in marketing, business development, corporate services, professional services or B2B services.
• Experience in a marketing leadership or management position is preferred.
• Strong understanding of digital marketing, SEO, SEM, social media and lead-generation strategies.
• Strong commercial awareness with the ability to connect marketing activities with revenue growth.
• Excellent communication, presentation and stakeholder management skills.
• Strong analytical skills and experience using marketing performance data to support decision-making.
• Ability to manage multiple campaigns, projects and stakeholders simultaneously.
• Experience marketing services to SMEs, entrepreneurs or international businesses will be an advantage.
• Knowledge of Singapore's corporate services, company incorporation or corporate compliance sector will be an advantage.
• Ability to communicate effectively with clients and partners from different cultural and business backgrounds.

Key Performance Indicators

Performance may be measured based on:

• Number of qualified business leads generated
• Customer acquisition and conversion rates
• Marketing-generated revenue
• Customer acquisition cost and marketing ROI
• Website traffic and organic search growth
• Performance of digital advertising campaigns
• Growth of strategic partnerships and referral channels
• Brand awareness and market presence
• Marketing team performance and execution of agreed initiatives

What We Offer

• Senior leadership role within a growing business consulting and corporate services company.
• Opportunity to develop the company's marketing strategy and brand from a growth-stage environment.
• Exposure to Singapore and international business clients.
• Opportunity to develop new customer acquisition channels and strategic partnerships.
• Performance-driven career development opportunities.

ANGELS WING CONSULTING welcomes experienced marketing professionals with strong commercial awareness, leadership capabilities and an interest in Singapore's corporate services and business consulting sector.