Marketing Communications Manager

Your tasks

Brand Strategy Contribution & Direction

• Contribute to the development of marketing and communication strategies for assigned brands.
• Propose brand positioning, messaging frameworks, and communication directions based on market insights and business needs.

• Identify opportunities for brand growth, differentiation, and visibility across markets.
• Translate strategic direction into actionable communication plans and initiatives.

• Provide input to the Group Marketing Head on strategy refinement based on market feedback and performance.

Brand Communication Planning & Execution

• Translate marketing strategy into clear communication plans for assigned brands.
• Ensure effective rollout of communication activities across channels.

• Align communication plans with business objectives and market priorities.

Campaigns & Marketing Programs

• Lead the planning and execution of marketing campaigns and initiatives.
• Oversee development of campaign concepts with agencies.

• Ensure campaigns are aligned with brand positioning and deliver impact.

Brand Governance & Consistency

• Ensure consistency of brand identity, tone, and messaging across all communication touchpoints.
• Review and approve key communication materials and deliverables.

• Maintain high standards of quality and attention to detail.

Agency Management & Execution Oversight

• Manage relationships with external agencies (creative, digital, PR, production).
• Develop clear briefs and provide direction to agencies.

• Evaluate agency performance and ensure delivery against expectations.

Team Leadership & Development

• Manage and guide Brand Managers and Assistant Brand Managers.
• Set priorities, monitor performance, and ensure accountability.

• Support team development and strengthen marketing capabilities.

Cross-Functional Alignment

• Work closely with sales, export, and other business teams to align marketing activities.
• Support commercial teams with communication initiatives and materials.

• Ensure marketing effectively supports business priorities.

Performance Tracking & Optimization

• Monitor performance of campaigns and communication activities.
• Identify areas for improvement and optimize ongoing initiatives.

Requirements

• Ensure continuous improvement in marketing effectiveness.
• Education: Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.

• Experience: 8–12 years of relevant experience in marketing communications, brand management, and campaign development, preferably with team leadership experience.
• Industry Background: Experience managing multiple brands, preferably across different industries.

• Marketing Expertise: Strong knowledge of brand positioning, communication strategies, integrated marketing campaigns, and digital marketing.
• Campaign Management: Proven experience in planning, executing, and evaluating marketing campaigns across multiple channels.

• Leadership Skills: Demonstrated ability to lead, develop, and manage Brand Managers and Assistant Brand Managers.
• Agency Management: Experience managing creative, digital, PR, and production agencies.

• Analytical Skills: Ability to analyze campaign performance, interpret market insights, and optimize marketing effectiveness.
• Communication Skills: Excellent written and verbal communication, presentation, negotiation, and stakeholder management skills.

• Language: Excellent command of English; Arabic proficiency is preferred.
• Technical Skills: Proficiency in Microsoft Office and familiarity with digital marketing platforms, analytics tools, and marketing performance metrics.