Marketing Manager (M/F)

Job Description:

Reporting to the General Manager and working in close collaboration with all teams and Management, you will define and drive the company's marketing strategy, in connection with the company's commercial challenges. You will intervene in the enhancement of the partner domain portfolio, the development of private labels, and the support of commercial performance, both in France and for export.

In this capacity, your missions are as follows:

• Define and drive the France and Export marketing strategy, in connection with General and Commercial Management
• Support sales teams in the development of export markets: sales enablement tools, campaigns, animations, professional trade fairs
• Drive the strategy and development of private labels, from their positioning to their commercial activation and packaging
• Develop the enhancement of partner domains: storytelling, communication, marketing materials, and co-branding actions
• Guarantee the consistency of the company's image and positioning across all communication media and channels
• Measure the performance of marketing actions and identify levers for improvement
• Structure and develop the employer brand in connection with Management and HR.

Profile Description:

Your profile:

• Higher education in communication, marketing, or business
• Consolidated experience in the role, acquired in the wine sector
• Professional English (written/oral)
• Strong business/commercial orientation
• Ability to define a marketing strategy, identify priorities, and build associated action plans
• Knowledge of Salesforce would be appreciated
• Strong operational capacity allowing for the concrete management and deployment of defined actions
• Creativity, curiosity, and the ability to be proactive
• Autonomy, versatility, and the ability to evolve within a human-sized structure
• Interest in artificial intelligence tools and their use in marketing practices.

A true lever for commercial performance, you are convinced that marketing must above all serve business development, strengthen brand visibility, and create new commercial opportunities.