Performance Marketing Specialist

AMILI is seeking a hands-on, numbers-driven Performance Marketing Specialist to own end-to-end paid acquisition for its consumer business. This is an individual contributor role with high autonomy. The successful candidate sets paid strategy, manages the budget, and executes campaigns directly, with full ownership of the performance numbers. The role reports to the Marketing & Communications Lead and works closely with the content, design, and marketing operations functions.  Key Job responsibilities include the below scope : A. Paid Media and Budget Management (50%)  Own end-to-end paid media strategy and execution, from planning through in-platform activation and daily optimisation 

Ensure the allocated paid budget is maximally utilised, with rigorous control of pacing, spend efficiency, and return 

Set, manage, and defend budgets, ROAS targets, and pacing, balancing growth against efficiency 

Make independent, data-led calls on channel mix and budget reallocation based on performance 

Build and manage retargeting and audience strategies off first-party data to drive highly optimised ad performance 

B. Owned D2C Website and Conversion (20%)  Influence and shape the functionality of the owned D2C website to maximise conversion, working with product, tech, and design 

Own landing page and funnel optimisation, reducing drop-off and improving conversion rate from click to purchase 

Align site experience, offers, and messaging with paid campaigns for a coherent path to purchase 

C. Experimentation and Optimisation (15%)  Own the testing roadmap, prioritising hypotheses and running structured tests across audiences, offers, copy, and landing pages 

Run a rigorous, high-frequency test-learn-optimise process, monitoring ad metrics daily and iterating on targeting, copy, and placement 

Scale investment into winning campaigns, cut or pivot underperformers, and identify saturation early 

Write ad copy and messaging angles, and brief designers on visual creative, rather than producing creative directly 

D. Reporting, Insights, and Economics (15%)  Act as the source of truth on paid performance, bringing clear points of view to leadership on what is working and what should change 

Own the consumer unit economics, grounded in incrementality rather than platform-reported figures 

Track and report performance on a weekly and monthly cadence, with clear insight and actionable recommendations 

Partner with marketing operations on tracking, attribution, and dashboards so decisions rest on reliable data 

Use performance data to inform positioning, promotions, and messaging 

Key metrics owned by this role: ROAS, CAC, CPA, CPC, CTR, CVR, AOV, LTV.