Digital Marketeer

About the company

For a growing company from Hasselt that specializes in professional audiovisual solutions, we are looking for a Digital Marketeer who will take the digital marketing of this company to a higher level.

Your tasks

As a Digital Marketeer, you translate marketing campaigns into measurable results. You combine data analysis with digital campaigns, marketing automation, and content creation. You work closely with marketing, sales, product marketing, and external partners to further develop and continuously optimize the digital strategy.

Your responsibilities

• Translating marketing planning into a well-thought-out digital strategy, with clear objectives, the right channel mix, and an efficient budget allocation.
• Developing, managing, and optimizing paid campaigns via various digital platforms, including Google Ads, Meta, and LinkedIn.
• Managing target audiences, advertisements, bidding strategies, and budgets to generate qualitative leads and increase conversions.
• You develop and maintain marketing automation flows, such as lead nurturing, onboarding, and automated email campaigns.
• Analyzing marketing results, building dashboards and reports, and translating data into concrete insights and optimizations.
• Handling external communication (press releases and media relations).
• You create content for websites, email campaigns, and social media. You translate product information and marketing themes into clear and attractive texts that align with the communication strategy.

Requirements

Your profile

• At least 3 years of experience in digital marketing.
• Experience with content creation and maintaining engagement via social media.
• Good knowledge of digital marketing tools, such as Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
• Knowledge of Microsoft Dynamics 365 is a plus.
• You have an interest in data analysis and know how to translate marketing results into concrete improvements.
• Experience within a B2B marketing environment is a plus.
• You communicate fluently in English. Knowledge of other languages is an added value.