Head of Brand Management Division, Marketing and Communication Department

Ameriabank is looking for Head of Brand Management Division who, being a member of the Marketing and Communications team, will be responsible for developing the Ameria brand strategy and for strategic synchronization of all brands affiliated with it, ensuring achievement of the goals of Ameria brand recognition and associative perception among relevant target groups and platforms. The successful candidate will coordinate the work of the team, including strategic product development, image campaign management, event management, media planning and cooperation with branches to promote sales and the brand. This role requires strong strategic thinking, team management and cross-functional collaboration skills to ensure brand experience aligned with business goals.

Maintain the agenda for development of strategic brand approaches by organizing relevant discussions with all stakeholders

Ensure unified/coherent brand promotion across all platforms and branches

Oversee alignment of all campaigns, promotions, events, activities and communications implemented by the Bank with the developed brand strategy and brand promise

Development and management of image campaigns and initiatives

Identify different directions for raising brand presentation and brand loyalty through brand awareness, based on the relevant target groups

Develop and monitor the strategy of brand and image campaigns and partnerships

Clearly define the goals, target audience and messages of campaigns

Monitor the work of creative agencies and designers

Ensure preparation of branded materials and corporate gifts of Ameria group of companies and targeted distribution thereof

Analyze campaign effectiveness (KPIs, ROI)

Event Management

Define the strategic role of events in terms of brand building, as well as ensure continuity and efficiency of the event selection and management process with various product teams of the company

Manage planning, implementation and evaluation of events. Organize themed events, BTLs for the Bank ’ s clients, partners, and target segments

Collaborate with organizational teams, partners and vendors

Oversee the entire process of event budgeting, content-writing and impact of the events to achieve the best results

Collaboration with branches and sales teams

Ensure brand consistency across the company, including branches

Monitor observance of the brand guidelines by branches. Develop brand materials and tools for branches

Organize local/BTL campaigns to encourage branches and promote sales

Analyses and reporting

Conduct regular analyses of brand awareness, ranking, and campaign performance

Conduct marketing research and monitoring before, during and after marketing and promotional campaigns to access effectiveness of the campaigns, where necessary

University degree  

At least 10 years of relevant work experience in brand building and management

Excellent command of Armenian, English and Russian

Knowledge of economics, especially banking, will be a plus

Organizational and communication skills

Team player

Courteous manners, commitment to work, and high sense of responsibility