Business Development Lead

Responsibilities:

Professional Referral Partnerships:

Identify, develop, and maintain strong referral relationships with relevant healthcare professionals. Build sustainable partnerships that generate patient referrals.

Optometrist Referral Network:

Build and manage a strong network of optometrists within Awka and surrounding communities. Develop referral pathways for patients requiring specialist eye care.

Medical Specialist & Hospital Liaison:

Develop relationships with physicians, paediatricians, other medical specialists, hospitals, and clinics. Establish appropriate referral pathways for patients requiring specialist eye, dental, and ENT care.

Pharmacy Partnerships:

Build relationships with pharmacy owners, managers, and key pharmacy outlets across Awka and surrounding communities. Develop mutually beneficial referral opportunities.

Schools & Educational Institutions:

Develop partnerships with schools and educational institutions. Coordinate opportunities such as school health and eye screenings.

Churches & Faith-Based Organisations:

Develop relationships with churches and other faith-based organisations. Identify opportunities for health outreaches, screenings, and community engagement.

Community Partnerships:

Build relationships with community leaders, traditional institutions, town unions, age-grade associations, market associations, residents’ associations, NGOs, social organisations, and community development associations.

Corporate & Institutional Partnerships:

Identify and develop relationships with companies, banks, large employers, and other institutions. Explore corporate healthcare partnership opportunities.

HMO & Insurance Relationships:

Support the development and strengthening of relationships with HMOs and insurance providers. Identify opportunities to increase patient access through institutional partnerships.

Referral Tracking & Relationship Management:

Maintain a structured database of referring doctors, optometrists, pharmacies, institutions, and other referral partners. Track referrals, conversion rates, relationship activities, and business development performance. Prepare regular reports on field activities, partnerships, referrals, and revenue generated.

Requirements:

A bachelor's degree or equivalent qualification. At least 2 years of experience in business development, sales, relationship management, healthcare sales, medical sales, or a related field. Experience in healthcare business development or medical sales is strongly preferred. Existing relationships within the Anambra healthcare ecosystem, particularly among healthcare professionals, pharmacies, hospitals, clinics, and institutions, will be an advantage. Strong communication, presentation, negotiation, and interpersonal skills. Excellent networking and relationship-building abilities. Strong understanding of referral-based business development. Ability to independently initiate, develop, and maintain professional relationships. Good reporting, documentation, and CRM skills. Ability to work independently and as part of a multidisciplinary team. Willingness and ability to travel within Awka and surrounding communities. A valid driver’s licence and access to reliable transportation will be an advantage.

Performance Expectations :

Build and expand Amara Medicare's professional and institutional referral network. Generate measurable patient referrals through healthcare, corporate, community, school, pharmacy, and institutional partnerships. Develop and maintain strong relationships with referral partners. Identify and convert new business development opportunities. Track and report business development activities, referrals, conversions, and revenue generated. Contribute directly to patient acquisition and sustainable revenue growth.

Remuneration: NGN 250,000 Monthly

Benefits:

Performance-based incentives linked to agreed business development and patient acquisition targets. Opportunity to build a significant professional network across Anambra State. Dynamic and entrepreneurial working environment. Opportunity to contribute directly to the growth of a specialist healthcare facility.