Social Media Manager

Responsibilities:

Develop and implement social media strategies aligned with the company’s marketing and business objectives. Manage the company’s social media accounts, including Instagram, Facebook, LinkedIn, TikTok, X, and other relevant platforms. Create, curate, and publish engaging content, including posts, videos, stories, and campaigns. Develop and maintain a content calendar to ensure consistent and timely communication. Monitor social media platforms, respond to comments and messages, and maintain positive relationships with followers and customers. Track social media trends, audience behaviour, and competitor activities to identify growth opportunities. Plan and execute social media campaigns to generate awareness, engagement, leads, and sales. Work closely with the marketing, sales, and creative teams to ensure consistent brand messaging. Monitor and report on key performance indicators (KPIs), such as reach, engagement, follower growth, leads, conversions, and campaign performance. Manage paid social media advertising campaigns where applicable. Protect and maintain the company’s online reputation and escalate customer complaints or sensitive issues when necessary.

Requirements:

Minimum qualification of BSc. 1 year of previous experience in a similar role.