Marketing Manager

Develop and execute the company’s overall marketing strategy in line with business objectives.

Lead marketing plans across brand management, product positioning, campaigns, promotions, and trade marketing.

Conduct market research and analyze consumer behavior, market trends, and competitors.

Develop and manage brand strategies to strengthen market presence and drive sales.

Plan and oversee marketing campaigns across ATL, BTL, Digital, and Social Media channels.

Work closely with Sales and Trade Marketing teams to ensure effective market execution.

Manage marketing budgets and monitor campaign performance and ROI.

Identify new market opportunities and support new product development and launches.

Monitor brand performance and provide regular reports and recommendations to management.

Lead and develop the marketing team and ensure effective execution of marketing initiatives.

6–10 years of experience in Marketing, preferably within the FMCG industry.

Strong preference for candidates with experience in Snacks / Chips categories.

Proven experience in Brand Management and Marketing Strategy.

Strong understanding of the FMCG market, consumer behavior, and distribution channels.

Experience in developing and executing ATL, BTL, Digital, and Trade Marketing campaigns.

Strong analytical, communication, negotiation, and leadership skills.

Ability to manage multiple projects and work in a fast-paced environment.

Bachelor’s degree in Marketing, Business Administration, or a related field.

Location: El Obour

Industry: FMCG – Preferably Snacks