Digital Assets Subdirector

Alsea MXCiudad de Méxicomagnetopublished 08/19/2026
Must-have:E-Commerce
Machine translation — original language: Spanish.Show original

WE ARE ALSEA

With a purpose that unites us —delivering happiness and experiences full of flavor— and with genuine values that bring our name to life: Winning Attitude, Involved Leadership, Surprising Service, Collaborative Spirit, and Attention to Detail, we project ourselves as the ideal place to grow and develop in the restaurant sector, building an authentic culture that leaves a mark on our collaborators, customers, and communities.

We are a proudly Mexican company, with more than 35 years of history built from the talent, passion, and commitment of more than 75,000 collaborators in 12 countries across Latin America and Europe.

From each market, we operate more than 4,800 restaurants with excellence and pride, bringing to life a portfolio of 13 brands, organized into three large segments:

Fast Food: Domino’s Pizza and Burger King

Coffee Shops: Starbucks

Casual Dining: Chili’s, P.F. Chang’s, Italianni’s, The Cheesecake Factory, Vips, Archies, Foster’s Hollywood, Gino’s, Chipotle, and Raising Cane’s

At Alsea, everyone is welcome. Inclusion is lived through our people and diversity is expressed in the flavor of each of our brands.

Our business strategy puts culture, talent, and innovation at the center, guiding every decision and strengthening every step we take as an organization. Because when we work with happiness, everything tastes better.

If you connect with what Alsea is,

we invite you to participate in this vacancy!

Position: Digital Assets Subdirector Location: Mexico City

Your next challenge:

You will be responsible for programming and driving the development strategy for digital projects and assets with impact on Alsea Mexico's customers in coordination with Alsea Iberia, ensuring their correct implementation, development, and maintenance, and leveraging synergies, learnings, and best practices among the different Brands, with the objective of contributing to the achievement of the Group's goals.

You will have more possibilities if you have the following:

  • Degree in Business Administration and Management or Systems Engineering.
  • Advanced English.
  • Availability to travel.
  • At least 10 years of experience in a marketing department, 5 of them in digital marketing, managing projects in a company within the hospitality, consumer, or retail sector.
  • At least 3 years in a similar position in a multi-brand company, preferably in the retail sector.
  • Solid experience in business and IT areas.
  • Proficiency in Salesforce, Jira, and Project.
  • Solid experience in digital project management and knowledge in analytics.
  • Solid experience defining, programming, and leading technology project strategies and maintenance of digital assets.
  • Experience in searching, selecting, and negotiating with providers.
  • Mastery of digital projects

THE EXPERIENCE OF JOINING ALSEA

We believe that professional growth should also feel good. That is why we make your development and well-being a priority, so that you live an experience that combines purpose, learning, and enjoyment at every stage of your journey with us.

By joining our team, you will find:

Competitive compensation: an attractive package with benefits above the Law, designed to recognize your talent and commitment.

Work experience that adds value: initiatives designed to boost your well-being and enrich your day-to-day in the company.

Diversity and inclusion: integrate into an environment where collaboration, respect, and openness build stronger teams.

Growth opportunities: develop your career in the Support Center, in our brands, or in the Supply Chain, with development plans that accompany you in reaching your maximum potential.

Culture with purpose: work in a dynamic environment where motivation, continuous learning, and fun are part of our culture.

Shared learning: grow alongside people who inspire, collaborate, and enrich your career with new perspectives and experiences.

You have come this far for a reason: you are closer than ever to being part of Alsea.

Apply and live the experience of growing with purpose!

If you meet the profile, our Talent Attraction team will contact you shortly.

At Alsea, we integrate all cultures, respect, and value inclusion and diversity. We are in favor of and committed to equal opportunity and development for all, and therefore we conduct all our selection processes without distinction of religion, age, sex, race, gender, identity, sexual orientation, marital status, socioeconomic status, political opinion, or any other class.

Alsea and its brands will never ask for payment or consideration to carry out the recruitment, selection, or hiring processes of collaborators.