Sales Manager – Industrial Software Solutions

Job Description &Requirements Alpha X is seeking a highly driven Sales Manager to support and drive revenue growth across Singapore. The role will focus on driving adoption of Alpha X’s industrial software solutions, including Manufacturing Execution Systems (MES), Equipment Automation Software (EAS), Fault Detection and Classification (FDC), industrial AI, analytics, and automation solutions. You will own the end-to-end sales cycle, develop new customer accounts, and build strong relationships with manufacturing and industrial customers. Working closely with senior leadership, presales, product, and technical teams, you will translate customer operational challenges into commercially viable solutions. This role is well suited for an experiencedB2B solution sales professional who enjoys opening new markets, managing complex enterprise sales cycles, and developing long-term customer relationships within Singapore’s manufacturing and industrial ecosystem. Key Responsibilities Sales & Revenue Growth Own and deliver agreed sales, pipeline, and revenue targets for the Singapore market. Drive new customer acquisition for Alpha X’s core solutions, including MES, EAS, FDC, industrial AI, analytics, and automation platforms. Proactively identify, prospect, and develop opportunities across semiconductor and adjacent manufacturing sectors, including electronics, battery, solar/PV, precision engineering, and advanced manufacturing. Build and maintain a healthy sales pipeline through account mapping, direct prospecting, industry networking, referrals, and strategic partnerships. Manage the full sales cycle from lead generation, qualification, and solution discovery through proposal, commercial negotiation, and deal closure. Develop strategic account plans for key prospects and customers, identifying opportunities for expansion, cross-selling, and long-term account growth. Consultative & Solution Selling Understand customer manufacturing operations, business priorities, and operational pain points, and translate these into clear solution use cases and commercial value propositions. Position Alpha X’s MES capabilities as industry-agnostic, demonstrating how functions such as production orchestration, material flow, scheduling, traceability, workflow control, and OEE can support a broad range of automated manufacturing environments. Position Alpha X’s EAS solutions across both semiconductor and general manufacturing environments, helping customers understand how equipment connectivity and automation can be enabled across semiconductor standards and wider industrial technologies. Articulate the value of FDC, industrial AI, and analytics in areas such as anomaly detection, predictive maintenance, equipment health monitoring, process optimization, quality improvement, and operational efficiency. Lead commercial discussions and coordinate solution presentations, demonstrations, workshops, and proof-of-concept engagements together with presales, product, engineering, and R&D teams. Develop customer proposals, quotations, business cases, and commercial submissions that clearly demonstrate solution value and return on investment. Customer & Stakeholder Management Build trusted relationships with key customer stakeholders, including Plant Managers, Operations Leaders, Engineering Heads, IT/OT teams, Manufacturing Leaders, and senior decisionmakers. Develop a strong understanding of customer organizational structures, buying processes, budgets, decision criteria, and project timelines. Maintain regular engagement with key accountsand ensure strong coordination between customers and internal delivery teamsthroughout the sales process. Act as a commercial point of contact for strategic customers and support long-term customer relationship development. Market Development & Go-to-Market Develop and execute territory and account plans aligned with Alpha X’s growth strategy in Singapore. Identify opportunities to expand Alpha X beyond its traditional semiconductor customer base into adjacent industrial sectors. Monitor market developments, customer requirements, competitor activities, solution trends, and pricing expectations. Provide market feedback to management, product, and technical teams to support product positioning and go-to-market planning. Represent Alpha X at relevant industry events, conferences, trade shows, customer forums, and networking activities. Sales Governance & Forecasting Maintain accurate and up-to-date CRM records, opportunity stages, sales activities, and customer information. Provide regular pipeline updates, revenue forecasts, and deal progress reports to management. Maintain clear visibility of conversion milestones, risks, commercial dependencies, and next steps across active opportunities. Ensure proposals, pricing, and commercial commitments comply with company approval guidelines Qualifications & Experience Degree in Business, Engineering, Information Technology, Computer Science, or a related discipline. Typically, 5–8 years of B2B sales, solution sales, enterprise software sales, industrial technology sales, or automation-related sales experience. Proven experience managing medium-to-long sales cycles involving multiple business and technical stakeholders. Demonstrated track record in new business development, account acquisition, pipeline generation, and revenue delivery. Experience selling into manufacturing, semiconductor, industrial automation, engineering, electronics, or technology-driven environments is highly advantageous. Exposure to solutions such as MES, EAS, FDC, industrial automation, IIoT, AI, analytics, SCADA, manufacturing software, or enterprise technology platforms would be an advantage. Skills & Attributes Strong hunter mentality with the ability to independently identify, develop, and convert new business opportunities. Strong consultative selling and solution-positioning capabilities. Commercially driven with a clear focus on revenue, pipeline development, and deal progression. Able to understand technical concepts and translate them into clear business value for customers. Confident engaging both business and technical stakeholders, from operational teams through to senior management. Strong presentation, proposal development, negotiation, and stakeholder management skills. Able to work effectively across sales, technical, product, and delivery teams. Self-motivated, resourceful, and comfortable operating in a growing and fast-moving organisation. Preferred / Additional Advantages Existing network within Singapore’s manufacturing, semiconductor, electronics, industrial automation, or advanced manufacturing sectors. Experience selling technology solutions across multiple industrial verticals beyond semiconductor. Familiarity with manufacturing technologies and concepts such as MES, equipment integration, PLCs, OPC UA, MQTT, SECS/GEM, industrial data platforms, or factory automation. Familiarity with industrial AI use cases such as predictive maintenance, quality improvement, anomaly detection, yield optimisation, or production planning. Experience working with regional or multinational manufacturing customers would be advantageous.