Chief Commercial Officer (CCO)
ALOHAS is more than a fashion brand : it’s a responsible shopping experience and an opportunity to take part in the fight against overproduction in the fashion industry.
Working at ALOHAS means being part of the innovation and growth of a Spanish start-up with a young, creative, and proactive team, where communication flows and energy levels are high. It’s a demanding environment, but extremely rewarding, and we take pride in learning from one another and strive to make sustainability a way of life beyond the workplace.
We’re passionate about what we do, and that passion shines through in our work.
THE ROLE
ALOHAS is seeking a Chief Commercial Officer (CCO) to lead the next phase of international growth. The CCO will be responsible for driving all revenue-generating activities across wholesale, retail, franchise/partnerships, and omnichannel commerce.
This is a senior leadership role with the mandate to design the commercial strategy, build scalable structures, and lead high-performing teams that can deliver growth across geographies and channels. The CCO will bring both analytical discipline and entrepreneurial energy , ensuring that ALOHAS continues to scale profitably while staying true to its brand values.
YOUR CHALLENGE
Commercial Leadership
- Define and implement the global commercial strategy across all channels.
- Own the commercial P&L, balancing growth with profitability and brand positioning.
- Lead, mentor, and scale a strong commercial organization covering wholesale, retail, and partnerships.
Wholesale & B2B
- Set the global wholesale growth strategy, with focus on scaling premium multi-brand and department store presence.
- Develop frameworks for agents, distributors, and showroom partnerships, ensuring alignment with brand and financial objectives.
- Ensure key account management is professionalized and consistent, with strong sell-through and ROI discipline.
Retail & Expansion
- Lead the rollout and performance of retail stores worldwide, ensuring financial and strategic impact.
- Oversee retail operations KPIs, customer experience, and omnichannel integration.
- Manage franchise and joint venture partnerships, safeguarding brand and commercial standards.
E-commerce & Omnichannel
- Partner with digital and marketing teams to align assortment, pricing, and channel strategy.
- Strengthen omnichannel integration across retail and online for a seamless customer journey.
Execution & Performance Management
- Establish reporting, forecasting, and dashboards to monitor growth and margins.
- Build commercial systems and processes that support rapid international scaling.
SUCCESS KPIs
- Revenue growth across channels and regions.
- Contribution margin (CM4) and EBITDA performance.
- Wholesale sell-through and market penetration.
- Retail productivity (€/sqm, €/FTE, payback per store).
- Partner and franchise performance vs. benchmarks.
- Strength and scalability of commercial organization.
YOU WILL ROCK AT THIS ROLE IF YOU HAVE...
- 10+ years in senior commercial leadership roles, ideally in fashion, lifestyle, or consumer brands.
- Proven experience scaling businesses across retail, wholesale, and partnerships , with strong international exposure.
- Strong commercial acumen: able to balance top-line growth, margin control, and brand equity.
- Inspirational leader with ability to attract, grow, and retain top talent.
- Comfortable in high-growth, entrepreneurial environments with global ambition.
BENEFITS
A Culture of Freedom, Responsibility & Trust : We believe in autonomy, accountability, and mutual respect.
Flexible Working Hours ⏰ : Adapt your schedule to your lifestyle. We trust you to get the job done.
Hybrid Work Model : Work from home some days and the office on others.
Summer Hours (July & August) 🌞 : Enjoy an intensive workday schedule so you can make the most of your summer.
We’re a Company with Soul We live and breathe sustainability 🌱
We support family-life balance , parenthood , gender equality , and diversity 👶🏼
Mental Health Support 🧠
- Team wellbeing initiatives
- Two paid “disconnect days” a year—take time when you need it most
Exclusive Discounts 💯
- Enjoy up to 70% off our products
- Your family and friends benefit too!
Creative Office Life
- Located in Gràcia, Barcelona
- Stocked with coffee ☕ and fresh fruit 🍎
Home Office Setup 💻
- Laptop + essential peripherals (keyboard, mouse, monitor)
Growth & Happiness 🌈
- Constructive feedback, ongoing learning, and support for your professional journey
Monthly After-Work Events in Barcelona 🎉
- Because we like to celebrate together!
Ready to shape the future in a luxury fashion brand? Join us and leave your mark 🚀
About ALOHAS
Want to know more? Video Presentation Apply to work with us: careers.alohas.com
Our website: alohas.com IG: @alohas