Planning Director

WHO WE ARE!#1 Global Agency of the Decade - Cannes Lions. We are a creativity and business powerhouse that reinvents itself every day. We believe that creativity is the protagonist in generating value for brands, in the growth of clients' businesses and, no less importantly, in the transformation of people. Because people are at the center of the agency's culture.Here at AlmapBBDO we stimulate an increasingly plural environment that allows for exchanges and learning. We invite Black people, LGBTQIAPN+, people with disabilities, women, and those from different socioeconomic levels, regions, and universities in the country to be part of our team. This is our definitive horizon, seen by all teams in our agency. And that is how we build, day after day, a diverse environment and a great idea called AlmapBBDO.Come be part of our team!Responsibilities and dutiesGENERATION OF INSIGHTS that strengthen brands and generate business:- Conducting and analyzing behavioral research, understanding the cultural context and the client's business.- Planning and implementing market research, defining objectives, methodologies, and scope.- Development and conducting of workshops- Formulation of creative pathsDEFINITION OF EFFECTIVE STRATEGIES that through creativity generate brand and business results for clients. - Definition of brand positioning and sub-brands - brand value proposition, belief, tone of voice, personality, etc.- Campaign strategies/communication projects - Definition and measurement of KPIsCOMMUNICATION and CONTENT PLANNING that bring the perspective of behavior and the journey of people within their cultural context and the relationship with categories and clients' brands: - create briefs and communication and content plans, aligned with media and creation- develop brand language guidesTEAM MANAGEMENT AND DEVELOPMENT capable of motivating and retaining talent, as well as fostering the discipline of strategy- Promote and stimulate participation in training, lectures, etc.- Foster the development of studies of interest to communication and strategy professionals, such as event coverage, monitoring repercussions of topics of general interest- Integrate people with the strategy department and other areas of the agency - Provide feedback capable of developing professionalsRequirements and qualifications• Bachelor's degree in Advertising or related areas;• Solid experience in strategic planning;• Leadership, decision-making, creativity, and innovation skills • Result orientation, analytical capacity, adaptation to change, problem-solving, and excellent communication skills• Fluent EnglishAdditional informationPlanning with a focus on OOH