Regional Sales Manager
Responsibilities:
Develop and implement regional sales strategies to achieve revenue and market share targets. Drive product distribution and availability across open markets, distributors, wholesalers, retailers, and HoReCa accounts. Identify, develop, and manage key customer relationships while expanding the company's customer base. Recruit, coach, supervise, and motivate the regional sales team to achieve sales objectives. Monitor market trends, competitor activities, pricing, and customer feedback to identify growth opportunities. Ensure effective route-to-market execution and optimum product visibility. Prepare sales forecasts, budgets, performance reports, and market intelligence for Management. Collaborate with Production, Logistics, and Customer Service teams to ensure timely product availability and customer satisfaction. Monitor customer collections and ensure adherence to the Company's credit policy. Ensure the achievement of monthly, quarterly, and annual sales targets.
Requirements:
Minimum of an HND in Marketing, Business Administration, or a related discipline. Minimum of 4 years' experience in FMCG sales, with at least 1-2 years in a managerial or regional sales role. Proven experience managing Open Market and HoReCa channels within Lagos. Strong network of distributors, wholesalers, retailers, and HoReCa customers. Demonstrated ability to lead high-performing sales teams and consistently achieve sales targets. Excellent negotiation, communication, analytical, and leadership skills. Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint. Valid driver's license and willingness to travel extensively within the assigned region.
Core Competencies:
Strategic Sales Planning Business Development Distributor & Key Account Management Team Leadership & Performance Management Market Expansion Customer Relationship Management Commercial & Financial Acumen Negotiation & Closing Skills
What We Offer:
Competitive salary Performance-based incentives Career development opportunities in a fast-paced, growing company A dynamic and growth-oriented work environment