Area Sales Manager

Responsibilities: Develop and execute sales strategies to grow market share within the assigned territory. Drive product distribution and availability across open markets and HoReCa outlets. Identify and onboard new distributors, wholesalers, retailers, and key HoReCa accounts. Build and maintain strong relationships with customers and channel partners. Monitor competitors' activities, market trends, and pricing to identify business opportunities. Ensure achievement of monthly, quarterly, and annual sales targets. Supervise and support sales representatives within the assigned territory. Conduct regular market visits to improve product visibility and customer engagement. Prepare and submit accurate sales reports, forecasts, and market intelligence. Collaborate with internal teams to ensure timely order fulfilment and customer satisfaction.

Requirements: Bachelor's Degree or HND in Marketing, Business Administration, or a related field. 3–5 years' experience in FMCG sales, preferably within the snacks, food, or consumer goods industry. Demonstrable experience managing Open Market and HoReCa sales channels in Lagos. Strong negotiation, communication, and relationship management skills. Proven record of meeting or exceeding sales targets. Good analytical and reporting skills. Proficiency in Microsoft Office (Excel, Word, and PowerPoint). Valid driver's licence is an added advantage.

Key Competencies: Sales and business development Market expansion Customer relationship management Negotiation and closing skills Leadership and team management Strategic thinking Results-oriented with strong commercial acumen.

What We Offer: Competitive salary Performance-based incentives Career growth opportunities Supportive and professional work environment.