Sales Manager

Group overview

Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design and development centers, and a host of facilities in the Middle East and other countries.

alfanar is involved in:

Electrical, electromechanical and civil engineering construction

Manufacturing and marketing electrical construction products

Allied engineering services

Our main divisions:

alfanar electric

alfanar construction

alfanar building systems

alfanar electric

alfanar electric is the industrial arm of alfanar, manufacturing a variety of low, medium and high voltage electrical construction products.

alfanar electric operates industries in:

Riyadh and Jubail, Saudi Arabia

Dubai, UAE

London, UK

alfanar has a development and engineering center in Chennai, India.

Industrial complex, Riyadh

The center of alfanar’s industrial activities is alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh.

Spread across 700,000 square meters, the complex houses alfanar’s facilities.

The complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.

Job purpose

To drive sales growth by leading planning, customer engagement, and revenue generation activities, while ensuring alignment with company objectives, policies, and approved delivery capabilities.

Key accountability areas

Sales strategy and revenue growth

Develop and execute sales plans to achieve revenue and growth targets

Identify and pursue new business opportunities across assigned markets and customers

Drive pipeline development, opportunity conversion, and recurring revenue growth

Commercial and financial management

Own sales performance against budget, including revenue, margins, and profitability

Monitor sales results and initiate corrective actions to address performance gaps

Support pricing strategies, quotations, and commercial negotiations

Customer relationship management

Build and maintain strong relationships with customers, consultants, and key stakeholders

Lead commercial discussions, negotiations, and contract clarifications

Address customer concerns and ensure high levels of customer satisfaction

Sales coordination and internal alignment

Coordinate with internal teams to ensure alignment between sold scopes and execution capabilities

Support smooth handover of awarded contracts to delivery teams

Participate in sales reviews, forecasting, and management reporting

Documentation and order management

Ensure accuracy and completeness of sales documentation, proposals, and contracts

Ensure sales orders are booked in line with company policies and system requirements

Support invoicing planning and commercial follow-up with finance teams

Agreement and contract management

Manage the lifecycle of customer agreements, including utilization tracking and renewals

Drive contract value optimization through upselling and cross-selling opportunities

Market intelligence and improvement

Monitor market trends, customer needs, and competitor activities

Provide input to improve sales processes, tools, and offerings

Role accountability

HR proficiency

Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management

Ability to recognize low performers and guide them to improve or release them

Ability to treat subordinates equally without any discrimination

Assessment criteria of subordinates is performance that leads to planned results

Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy

Responsibility

Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines

Able to anticipate problems and make the necessary proactive steps to prevent them

Ability to take necessary and proper timely decisions

Delivery

Deliver the required results in timely manner with required quality and cost

Making a tangible difference

Must make a tangible difference to his area of operation and exceed business expectations

Business planning and performance

Able to transform the corporate goals into business plans

Able to plan, follow-up and execute those plans, whether they are annual or development plans

Monitor the plan performance and initiate action to strengthen results and take the corrective action accordingly

Provide periodic work progress reports

Responsible for monitoring and controlling budgets and expenses to achieve the optimum cost efficiency

Organizational development

Develop the organizational structure according to the current requirements taking into consideration future and development plans

Ensure availability of job descriptions for all job roles and deployment

Business process improvements

Develop, coordinate well-defined written systems, policies, procedures, and seek automation opportunities as much as possible

Should be conversant and able to navigate through IT solutions especially those relevant to his job and business

Promote the automated systems and using them fully, to spread its culture

Quality

Quality is considered as alfanar’s prime competitive advantage as such, managers are expected to act accordingly.

Adaptation

Adapt to new and alternative techniques, technologies, management structures, and business models.

Health, safety and environment

Ensure a safe, secure, and legal work environment as per the standard regulations.

Academic qualification

Bachelor degree in electrical engineering or any relevant field

Work experience

6 to 10 years

Technical / functional competencies

Market analysis

Market segmentation analysis

Customer relationship marketing

Marketing and sales strategies

Sales forecasting

Sales planning

Sales promotions

Sales research

Sales trend analysis