Creative Design Manager
Job purpose
Responsible for managing creative design activities, including leading creative direction, ensuring brand consistency, and overseeing delivery of high-quality visual content across campaigns and marketing initiatives in alignment with business objectives.
Key accountability areas
Creative leadership & direction
Manage creative direction across campaigns and key initiatives
Translate business and marketing briefs into clear and actionable creative directions
Review and challenge creative concepts to ensure relevance, clarity, and impact
Ensure alignment of creative outputs with marketing objectives and target audience needs
Brand & visual identity governance
Ensure all creative outputs comply with brand guidelines and visual standards
Maintain consistency of visual identity across channels, materials, and markets
Support development and refinement of brand guidelines when required
Creative operations & delivery
Manage end-to-end creative workflow from brief to final delivery
Ensure timely delivery of outputs at the required quality standards
Prioritize and allocate work based on business needs and deadlines
Maintain visibility on workload and output across the team
Content & visual development
Oversee development of design, video, and visual content across platforms
Ensure consistency in visual style, messaging, and execution across all outputs
Support development of campaign assets, product visuals, and marketing materials
Team management
Manage and guide designers, media team, and photographers
Review outputs and provide clear and constructive feedback to maintain quality standards
Role accountability
HR proficiency:
Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management.
Ability to recognize low performers and guide them to improve or release them.
Ability to treat subordinates equally without any discrimination.
Assessment criteria of subordinates is performance that leads to planned results.
Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.
Responsibility:
Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines.
Able to anticipate problems and make the necessary proactive steps to prevent them.
Ability to take necessary and proper timely decisions.
Delivery:
Deliver the required results in timely manner with required quality and cost.
Making a tangible difference:
Must make a tangible difference to his area of operation and exceed business expectations.
Business planning and performance:
Able to transform the corporate goals into business plans.
Able to plan, follow-up and execute those plans, whether they are annual or development plans.
Monitor the plan performance and initiate action to strengthen results and take the corrective action accordingly.
Provide periodic work progress reports.
Responsible for monitoring and controlling budgets and expenses to achieve the optimum cost efficiency.
Organizational development:
Develop the organizational structure according to the current requirements taking into consideration future and development plans.
Ensure availability of job descriptions for all job roles and deployment.
Business process improvements:
Develop, coordinate well-defined written systems, policies, procedures, and seek automation opportunities as much as possible.
Should be conversant and able to navigate through IT solutions especially those relevant to his job and business.
Promote the automated systems and using them fully, to spread its culture.
Quality:
Quality is considered as alfanar’s prime competitive advantage as such, managers are expected to act accordingly.
Adaptation:
Adapt to new and alternative techniques, technologies, management structures, and business models.
Health, safety and environment:
Ensure a safe, secure, and legal work environment as per the standard regulations.
Academic qualification
Bachelor degree in marketing & communication or any relevant field
Work experience
6 to 10 years
Technical / functional competencies
Advertising design
Design tools
Design specifications
Creativity
Oral/written communications