Senior Freelance Brand / UI-UX Designer

Overview:

As a Senior Freelance Brand/UI/UX Designer, you will be at the forefront of our creative initiatives, translating complex ideas into elegant, user-centric designs. You'll work on exciting projects that span brand development, web design, and immersive digital experiences. This role offers the flexibility of a part-time, project-based engagement, allowing you to bring your expertise to a variety of challenges while managing your own schedule.

SCOPE OF WORK:

• Typography: Refine type hierarchy, weights, line heights, letter spacing, and visual contrast between different levels of content.
• Colors: Apply the established brand color palette across interface elements, states, and visual treatments.
• Visual Elements: Design and develop original visual elements and graphics required for the platform in accordance with the established brand identity and visual direction.
• Visual Details: Refine dividers, borders, shadows, icons, and other visual touches derived from the brand identity.
• Proportions and Spacing: Refine sizing, spacing, visual rhythm, hierarchy, and overall balance while respecting web constraints and different screen sizes.
• Arabic Visual Treatment: Ensure professional presentation of Arabic content and strong visual balance between Arabic and English within the same interface.
• Design high-converting static creatives for social media, Meta Ads, and Google.
• Design website banners, landing pages, product pages, and e-commerce visuals.
• Prepare mood boards and creative concepts for campaigns.

A viewable Figma file with Viewer access.

Advanced proficiency in:

• Adobe Photoshop
• Adobe Illustrator
• Adobe Figma

A Brand Identity / Visual System project developed from concept through final application.

• Ability to develop and articulate Branding strategies through design.
• Demonstrable expertise in Web Design , website design , and responsive design methodologies.
• Strong portfolio showcasing diverse Graphic Design capabilities.
• Strong understanding of Design principles, including layout, color theory, and typography.
• Experience in Branding and Concept Development: Ability to translate brand strategy into visual elements.
• Proficiency in Digital Marketing Design and Print Design: Creating assets for various platforms and media.