Business Application And Digital Platform Manager
Description
The Business Applications & Digital Platforms Manager is responsible for managing and supporting business applications and digital platforms across Al Borg Diagnostics. The role will act as the primary point of contact between business users, vendors, and IT teams to ensure successful delivery, adoption, enhancement, and support of enterprise applications and digital solutions.
The position will focus on improving business processes, driving user adoption, managing vendor relationships, and ensuring that technology solutions effectively support business objectives.
Requirements
Key Responsibilities:
Business Applications Management
Manage and support Microsoft Dynamics 365 ERP applications.
Coordinate business requirements, enhancement requests, and application improvements.
Work with vendors and implementation partners to resolve issues and deliver enhancements.
Support application testing, upgrades, and releases.
Monitor application performance and user satisfaction.
CRM & Customer Engagement Platforms
Support CRM implementation and ongoing enhancements.
Coordinate with business users to gather requirements and improve customer engagement processes.
Manage customer-facing platforms including CRM, WhatsApp Business, and customer communication channels.
Support user adoption and training activities.
Digital Platforms Management
Manage website and mobile application enhancement initiatives.
Coordinate with vendors and business stakeholders on digital platform improvements.
Monitor website and mobile application performance and user feedback.
Support implementation of new digital services and features.
Business Process & User Engagement
Collaborate with business departments to understand operational requirements.
Identify opportunities for process improvement and automation.
Support user training and change management activities.
Ensure applications are aligned with business needs and operational requirements.
Reporting & Analytics
Coordinate business reporting and dashboard requirements.
Support Power BI and reporting initiatives.
Work with business users to define KPIs and reporting needs.
Assist in improving data quality and reporting accuracy.
Project Coordination
Participate in application and digital platform projects.
Track project progress, risks, issues, and action items.
Coordinate between business users, vendors, and IT teams.
Ensure project deliverables are completed according to agreed timelines.
Vendor Management
Manage day-to-day relationships with application vendors and service providers.
Monitor vendor performance and support quality.
Follow up on support tickets, enhancements, and project deliverables.
Ensure compliance with agreed service levels.
AI & Innovation Support
Support evaluation and implementation of AI-enabled business solutions.
Assist in identifying opportunities for automation and productivity improvements.
Promote the effective use of AI tools and digital technologies within business operations.
Experience
5–8 years of experience in enterprise applications, business systems, or digital platforms.
Experience supporting ERP, CRM, or business applications.
Microsoft Dynamics 365 ERP.
Experience working with business users and external vendors.
Experience in healthcare, diagnostics, or service industries is preferred.
Ability to understand data models, relationships, and business reporting structures.
Familiarity with SQL and database concepts sufficient to understand data sources, validate information, and collaborate effectively with technical teams.
Experience defining reporting requirements, KPIs, and dashboard specifications.
Knowledge of data visualization, performance analytics, and management reporting.
Preferred Skills
Power BI
Business process analysis
Vendor management
Project coordination
Digital platforms management
Strong communication and stakeholder management skills
Strong understanding of business data analysis and reporting concepts.
Key Competencies
Business partnership
Application management
Problem solving
Project coordination
Customer focus
Vendor management
Process improvement
Team collaboration
Key Performance Indicators
ERP adoption and utilization
CRM implementation milestones
User satisfaction scores
Application availability and support performance
Project delivery timelines
Website and mobile application improvements
Vendor SLA compliance
Business process improvement initiatives