KOL Internship

Job description :

• Assist in planning, executing, and evaluating KOL- driven marketing campaigns for baby snack products.
• Create and manage a list of relevant KOLs aligned with the brand and products.
• Identify potential KOLs on social media platforms (Instagram, YouTube, TikTok, etc.) who can reach the target audience.
• Assist in drafting contracts and agreements with KOLs.
• Collaborate with the creative team to provide engaging and on-brand marketing materials.
• Assist in preparing content briefs for KOLs to share on their social media (photos, videos, captions, etc.).
• Conduct market research to understand current trends in the baby food industry and influencer marketing.
• Monitor and track KOL campaign performance using relevant tools and analytics.
• Assist in creating campaign reports, including engagement metrics, reach, and impact analysis.

Requirements :

• Min 6th semester or undergraduate students with few classes, preferably pursuing a degree in Marketing, Business, Public Relation or a related field
• Have previous internship experience in marketing, especially handling KOLs
• Familiarity with social media platforms and influencer marketing.
• Experience doing research using multiple sources
• Have a strong interest in marketing
• Having good communication skills and initiative
• Have leadership & project management experience
• Willing to work 5 days WFO - Placement : Kedoya, Jakarta barat
• Internship period : 6 months

Skills: Digital Marketing, Communication Skills, Social Media, Negotiation Skills