Performance Marketing Manager

About the company

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

You will work in a fast-paced, commercially focused marketing environment, collaborating closely with Brand, CRM, Digital, Sales, Aftersales, Finance, Procurement, agencies, and technology partners.

The team is focused on delivering measurable growth while continuously improving customer journeys, marketing effectiveness, data quality, and digital capabilities.

Your tasks

We are currently building a strong pool of talent for future Performance Marketing Manager opportunities in Dubai.

We are looking for a commercially minded, data-driven digital marketing professional who can turn insights into measurable business growth. In this role, you will lead performance marketing across digital channels, driving customer acquisition, qualified leads, conversions, and return on marketing investment. You will combine analytics, automation, experimentation, and AI-enabled marketing tools to continually improve campaign performance.

• Develop performance marketing strategies and campaign plans aligned with commercial objectives.
• Plan, execute, and optimise paid search, social, video, programmatic, and other digital campaigns.
• Manage targeting, bidding, media mix, budget pacing, and platform performance.
• Drive qualified lead generation and improve lead-to-sale conversion across the customer journey.
• Optimise landing pages, forms, and digital journeys to improve conversion rates.
• Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), platform pixels, UTM parameters, and CRM systems.
• Build dashboards and reports that translate campaign data into clear business insights and actions.
• Use approved AI-enabled marketing tools for audience insights, forecasting, optimisation, testing, and campaign recommendations.
• Manage media budgets and agency performance to maximise ROAS and return on marketing investment.
• Continuously test, learn, and identify opportunities to improve digital marketing performance.

Requirements

Required skills to be successful

• Strong knowledge of Google Ads and Meta Ads Manager.
• Hands-on experience with GA4 and Google Tag Manager.
• Experience with Looker Studio, Power BI, or similar reporting tools.
• Strong knowledge of lead generation and conversion-rate optimisation.
• Experience with CRM tracking, attribution, and marketing automation.
• Strong understanding of media and budget optimisation.
• Practical experience using AI-enabled marketing tools.
• Strong analytical and commercial mindset.
• Excellent stakeholder and agency management skills.
• Ability to clearly communicate data, insights, and recommendations to business stakeholders.

What equips you for the role

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related discipline.
• Minimum 5 years of performance marketing experience.
• Proven experience across paid media, lead generation, campaign optimisation, and agency management.
• Experience within automotive, retail, or e-commerce would be advantageous.
• Strong hands-on knowledge of digital advertising and analytics platforms.
• Experience managing multiple campaigns and stakeholders in a deadline-driven environment.
• Strong commercial thinking, analytical capability, curiosity, and attention to detail.

Other

Additional information

• Reports to: Marketing Manager
• Band: G