Digital Marketing Specialist
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Job Title: Digital Marketing Specialist (AI, Analytics & Automation)
Company: AKBER RETAIL CP LIMITED T/A Mace River valley Location: River valley Shopping Centre, Swords, Co. Dublin, K67 EW92 Employment Type: Full-time, Permanent Working Hours: 39 hours per week Annual Salary: €36,605 per annum Weekly Salary: €703.94 per week Hourly Rate: €18.05 per hour
AKBER RETAIL CP LIMITED T/A Mace River valley is currently seeking an experienced and results-driven Digital Marketing Specialist (AI, Analytics & Automation) to join our growing team at River valley Shopping Centre, Swords, Co. Dublin. The successful candidate will be responsible for planning, implementing, managing, and optimising digital marketing campaigns using data-driven insights, AI technologies, analytics platforms, and automation systems to increase sales, generate leads, improve customer engagement, and strengthen brand performance.
Key Duties and Responsibilities:
- Plan, execute, monitor, and optimize digital marketing campaigns across multiple online channels.
- Analyze marketing performance data and customer behavior to identify trends, opportunities, and areas for improvement.
- Improve advertising performance and return on investment (ROI) through continuous campaign optimization.
- Use AI-powered marketing tools to enhance customer targeting, content performance, lead generation, and conversion rates.
- Develop and maintain marketing automation workflows to streamline marketing and sales processes.
- Create and manage automated triggers linked to sales performance, stock levels, order volumes, and supplier pricing changes.
- Generate reports and dashboards to measure campaign effectiveness and provide actionable business insights.
- Conduct A/B testing and conversion rate optimization activities to improve website and campaign performance.
- Monitor key performance indicators (KPIs), customer acquisition costs, and marketing efficiency metrics.
- Collaborate with management and operational teams to align marketing strategies with business objectives.
- Stay up to date with developments in digital marketing, analytics, AI technologies, and automation systems.
Requirements:
- Minimum 2–5 years’ experience in digital marketing, marketing analytics, performance marketing, marketing automation, or a related role.
- Experience using digital advertising platforms, analytics tools, CRM systems, and marketing automation software.
- Strong understanding of customer behavior analysis, campaign optimization, and conversion rate improvement.
- Experience working with AI-powered marketing tools and data-driven decision-making processes.
- Relevant qualification in Marketing, Digital Marketing, Business, Data Analytics, Information Technology, or a related discipline is preferred but not essential.
How to Apply:
Please email your CV to: jobs@mnc.ie