Creative Copy Writer

What you will do

You own the words and help shape the idea behind them, from the first brainstorm to the final caption.

Concepts and campaign messaging

• Work with the Creative Lead and strategy head to develop campaign ideas, creative territories and messaging frameworks.
• Turn client briefs, product features and brand positioning into clear, memorable narratives.
• Present and sell your concepts in internal reviews and client pitches.

Copy across channels

• Write campaign headlines, taglines, body copy and calls to action for key visuals, print and digital ads.
• Write platform-native social copy for Instagram, TikTok, Facebook and LinkedIn: hooks, captions, carousels and short-form video scripts.
• Write websites, landing pages, EDMs, brochures and the occasional long-form piece.
• Name things: campaigns, products, programmes and brand properties.

Brand voice

• Learn each client's tone, personality and audience, and keep the voice consistent across markets and touchpoints.
• Build and maintain voice guidelines and messaging playbooks for assigned accounts.
• Proofread and edit your own work and others' to a publish-ready standard.

Collaboration

• Work side by side with designers and video editors so copy and visuals are developed together.
• Join client meetings with client servicing to take briefs and present work.
• Revise copy based on client feedback and on engagement and performance data.
• Use AI tools to speed up research and first drafts, while keeping the judgement and the final line your own.

Your first 90 days

By the end of month three you are writing publish-ready copy for your accounts with light supervision.

1. Days 1–30: learn how we work. Get to know our briefing, review and approval process, and how copy, design and strategy hand off to each other. Read into the tone, audience and goals of each account you are assigned.
2. Days 31–60: contribute. Deliver on-brand copy across social, digital and print. Join brainstorms and pitch angles, hooks and formats. Turn briefs into clear concepts.
3. Days 61–90: own it. Lead the copy on at least one campaign from concept to delivery. Start a voice guide and hook library for your accounts, and flag content opportunities to the team.

What you bring

Must have

• 1–3 years as a creative, conceptual or brand copywriter, in an agency or in-house.
• A portfolio that shows conceptual thinking, strong campaign headlines, social copy and integrated campaign work.
• Excellent written English and a sharp eye for grammar, rhythm and detail.
• The ability to picture an idea and explain it clearly to designers, clients and other non-writers.
• Range in tone: from polished and premium for a luxury hotel to playful and punchy for a beauty brand, without jargon or filler.
• Awareness of digital culture, platform formats and what audiences are responding to now.
• Self-discipline to manage your own time and deadlines in a WFH-first team.
• Comfort with tight turnarounds and with taking feedback and revising quickly.

Good to have

• Experience in hospitality, travel, beauty, lifestyle or healthcare brands.
• Scriptwriting for Reels, TikTok or short films.
• Working knowledge of SEO and performance copy.
• A second language used in our markets, such as Mandarin.

How you work

• Curious and resourceful
• Clear communicator
• Organised and dependable
• Strategic problem-solver
• Takes initiative and ownership

Why join Agape

• Real creative ownership. You help shape campaigns and brand voices from the concept up, not fill in text boxes on templates.
• Brands people know. You write for established regional and global names in hospitality, beauty and lifestyle.
• A small team with no layers. You work directly with the team leads and the founder, pitch ideas freely and see them made quickly.