Brand and Marketing Strategist

About the role:

• We are looking for a Brand & Marketing Strategist for Aga Mos Marketing to help shape, coordinate, and move forward a growing portfolio of hospitality, lifestyle, architecture, and cultural brands in the Philippines.

• This is a senior cross-functional role that works closely with founders, creative teams, collaborators, and operational departments to align strategy with execution across campaigns, launches, partnerships, activations, and long-term brand development.

• The role sits between vision and execution. While not expected to personally produce creative work, the Brand & Marketing Strategist is expected to maintain momentum, accountability, visibility, and commercial clarity across active initiatives.

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The portfolio currently includes:

Tao Philippines — premium island expeditions and hospitality experiences

Taran — destination-driven hospitality, wellness, movement, and food experiences

Aga Mos Eco Development — sustainable architecture, design-build, and experiential spaces

Studio Baryotic — a Makati-based creative, culinary, and cultural events platform

• This is a founder-led environment that moves quickly and values initiative, strategic thinking, cultural awareness, and strong follow-through.

Key Responsibilities

1. Strategic Direction & Executive Alignment - Work closely with founders and leadership to understand business priorities, commercial objectives, and long-term brand direction.

1. Strategic Execution & Cross-Department Coordination - Help move projects and initiatives forward across multiple brands and departments.

1. Campaign Strategy & Marketing Planning - Develop strategic marketing and campaign plans aligned with wider business objectives.

1. Brand Positioning & Architecture - Help define and maintain clear positioning across multiple brands, experiences, and initiatives.

1. Creative Direction Support - Work closely with the Creative Director and creative team by providing strategic direction, campaign objectives, messaging priorities, and actionable briefs.

1. Client Discovery & Brief Development - Lead discovery and briefing sessions with collaborators, partners, clients, or internal stakeholders when needed.

1. Account & Stakeholder Management - Act as a key coordination point across founders, departments, collaborators, external partners, and selected client accounts.

1. Proposal, Commercial & Project Coordination - Assist in preparing proposals, project presentations, scopes, strategic decks, and supporting documents required to move projects and partnerships forward.

1. SEO, Audience Growth & Organic Discovery - Support long-term audience growth through strategic content direction, partnerships, organic discovery initiatives, and SEO planning.

1. Performance Reporting & Strategic Insights - Track and report on campaign and marketing performance across active initiatives.

Ideal Candidate

Essential

5+ years experience in brand strategy, marketing, account management, campaign leadership, or related fields

Experience working across multiple brands or projects simultaneously

Strong understanding of marketing strategy, campaign planning, and brand positioning

Strong organizational and project coordination skills

Excellent communication, presentation, and briefing skills

Comfortable working in fast-moving founder-led environments

Able to balance creative ambition with commercial objectives

Strong follow-through and accountability

Able to identify problems early and help maintain momentum across projects

Desirable

Experience in hospitality, travel, lifestyle, wellness, architecture, food & beverage, or cultural brands

Experience with launches, activations, partnerships, or experiential marketing

Familiarity with SEO, audience growth, and content ecosystems

Experience working with creative teams, agencies, or production environments

Southeast Asia or international market exposure

Personal Attributes

Strong brand instinct

Structured thinker

Commercially minded

Calm under pressure

Highly organized

Detail-oriented

Proactive and self-directed

Strong communicator

Able to manage multiple moving projects simultaneously

Comfortable working closely with founders and senior stakeholders

Why this role is different?

• This is not a traditional corporate marketing role.

• The portfolio spans hospitality, architecture, culture, food, wellness, events, and experiential design. The work moves across strategy, storytelling, launches, activations, partnerships, and real-world operational coordination.

• The right person enjoys building things, solving problems, working closely with founders, and helping ambitious projects move forward in real time.