Trade Development Manager
Are you currently managing Key Accounts, Modern Trade customers or leading supermarket groups within FMCG?
Do you have experience building relationships with store owners, buyers and key decision-makers while driving distribution, promotions and in-store execution?
Perhaps you're working as a Key Account Executive, Territory Sales Manager, Modern Trade Executive or Field Key Account Manager and you're looking for an opportunity with greater ownership of your territory and customers.
Monster Energy is looking for Trade Development Managers to support our continued expansion across Nigeria.
The Company:
Monster Energy isn't a traditional FMCG business.
We're bold, entrepreneurial and built around execution. Our people are trusted to make decisions, build strong commercial relationships and identify opportunities to grow one of the world's most recognisable energy drink brands.
As Monster continues to invest across Nigeria, we're strengthening our commercial team to accelerate our presence across Modern Trade, Key Accounts and strategically important local supermarket customers.
The Role:
Think of this as a field-based Key Account Management role.
You'll take ownership of Monster's performance across a portfolio of Key Account and organised retail customers within your territory, including strategically important independent and local supermarket groups.
Your focus will be on building strong relationships with store owners, buyers, managers and other key decision-makers, understanding how each customer operates and identifying opportunities to grow Monster's presence.
You'll work closely with Monster's bottling partner and their regional Key Accounts sales teams, ensuring the right products are available in the right outlets and that agreed commercial and promotional activity is executed effectively.
This isn't simply about visiting stores and merchandising products.
You'll be expected to manage customer relationships, identify new Key Account opportunities, influence commercial decisions and use sales and execution data to improve performance across your territory.
Key Responsibilities:
- Manage and develop relationships with Key Accounts, Modern Trade customers and key local supermarket groups across your territory.
- Identify and acquire new independent Key Account stores that fit Monster's target customer profile.
- Build relationships with buyers, store owners, managers and key commercial decision-makers.
- Identify opportunities to increase distribution, listings, range and availability across key customers.
- Work alongside the bottling partner's regional Key Accounts team to deliver volume, distribution and execution KPIs.
- Coach and influence regional sales teams to improve Monster's presence and performance.
- Execute agreed promotional activity, product launches and commercial initiatives across selected customers.
- Drive high standards of PICOS and in-store execution across the territory.
- Monitor customer and territory performance, using data to identify opportunities and areas for improvement.
- Provide market insight, competitor intelligence and customer feedback to support Monster's wider commercial strategy.
What We're Looking For
- Around 3–5 years' commercial experience within FMCG, ideally beverages or consumer goods.
- Experience within Key Accounts, Modern Trade, organised retail or supermarket channels is essential.
- Experience personally managing relationships with key retail customers and commercial decision-makers.
- Strong understanding of account development, distribution, promotions and in-store execution.
- Experience working alongside distributors, bottlers or third-party sales teams would be advantageous.
- Strong commercial and numerical skills with the ability to identify growth opportunities.
- Confident influencing customers and sales teams without necessarily having direct management responsibility.
- Strong knowledge of the local retail market and key customers within your territory.
- Full Nigerian driving licence.
📧 Interested? Click Apply or message me directly to find out more.
The Advocate Group is the exclusive talent partner for Monster Energy. All direct or third-party applicants will be forwarded to The Advocate Group for processing.
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