Social Media & Marketing Executive

In order to work in Ireland a non-EEA National, unless they are exempted, must hold a valid employment permit. Please review the Eligibility and requirements for an employment permit if you are unsure of your eligibility to apply for this vacancy.

• Manage daily posting and scheduling across Instagram, Facebook, and TikTok to maintain a consistent and recognisable brand presence.
• Create engaging content, including photos, reels, carousels, and stories, for new menu items, seasonal campaigns, and in-store promotions.
• Develop and maintain a monthly content calendar that aligns posts with menu changes, promotions, and key seasonal dates such as Black Friday, Christmas, Valentine's Day, and St. Patrick's Day.
• Plan and run paid social campaigns through Meta Ads Manager and TikTok Ads to drive footfall, online orders, and conversions.
• Monitor and respond to comments, DMs, and online reviews promptly to build positive customer relationships and protect the cafe's reputation.
• Design digital marketing materials such as promotional banners, email headers, menu graphics, and social creatives using Canva or Adobe tools.
• Send weekly email newsletters featuring offers, new arrivals, loyalty rewards, and upcoming events using tools like Mailchimp or HubSpot.
• Manage and grow the customer loyalty programme, promoting sign-ups across social and in-store channels.
• Build relationships with local influencers, food bloggers, and media to coordinate PR drops, collaborations, product seeding, and secure features and reviews.
• Analyse social and email performance using platform insights and Google Analytics, and produce monthly reports with key metrics and recommendations.
• Keep the cafe's Google Business Profile up to date, including photos, opening hours, and seasonal updates, to support local search visibility.
• Help plan and promote in-store events, tastings, and community activities to drive engagement and footfall.
• Work with store teams to capture in-store photos, videos, customer testimonials, and user-generated content.

About You

• Strong understanding of Irish retail and consumer trends.
• Proficiency in content creation tools like Canva, Adobe Photoshop, or Premiere Pro.
• Experience running paid social campaigns (Meta, TikTok, Google Ads).
• Familiarity with email marketing tools (Mailchimp/ HubSpot).
• Knowledge of Google Analytics and social platform insights for performance tracking.
• Excellent copywriting skills with attention to brand tone.
• Ability to multitask and manage multiple campaigns simultaneously.
• Experience working with influencers and brand ambassadors.
• Strong communication and organisational skills.
• Flexibility to support weekend or in-store events when required.

The company reserves the right to amend these duties from time to time and as determined by business needs.

• Working Hours: 39 Hours Per week
• Annual Salary: 36,605.00
• Company Name: Adleo Limited t/a O'Briens Sandwich Cafe
• Job Location: Fairyhill, Newtownpark Avenue, Blackrock, Dublin, Ireland, A94 P993
• Start date: 24/08/2026