Wealth Marketing Executive (Up to 8.7k | Bank)

The Opportunity

Adecco is partnering with a leading bank to look for a Regional Wealth Marketing Executive (Up to 8.7k | Bank) Starts off as a 9 months contract

Job Responsibilities

Regional Brand & Creative Governance

• Manage regional brand campaigns and creative adaptations across multiple Asian markets.
• Coordinate campaign localisation for websites, EDMs, digital display, social media, and video assets.
• Ensure compliance with and Group Brand guidelines across all markets.
• Maintain and update brand toolkits, campaign assets, and CI guidelines.
• Review and approve local market adaptations to ensure brand consistency.
• Work with agencies and market teams on creative development and deployment.

Singapore Brand & Communications

• Lead planning and execution of Singapore marketing campaigns across paid, owned, and earned channels.
• Develop campaign strategies, target audience plans, KPIs, timelines, and budgets.
• Manage campaign creatives, landing pages, EDMs, social content, digital advertising, and client communications.
• Coordinate with creative, media, and production agencies to deliver campaigns on schedule.
• Support development and review of marketing collateral, sales materials, and client-facing communications.
• Manage stakeholder and compliance approvals throughout campaign lifecycles.

Wealth Planning Marketing

• Support the development and delivery of the annual Wealth Planning / Family Office publication.
• Manage content production, research coordination, vendor engagement, translations, and publication launches.
• Drive amplification campaigns across digital, social, publisher, and owned platforms.
• Coordinate campaign localisation across markets and languages.
• Manage agency partners, content creators, publishers, and internal stakeholders.

Campaign Reporting & Performance Tracking

• Monitor and analyse performance of regional and Singapore marketing campaigns.
• Consolidate campaign results across markets and channels.
• Develop weekly, monthly, quarterly, and end-of-campaign reports.
• Prepare management presentations and stakeholder updates.
• Provide performance insights and campaign optimisation recommendations.
• Support brand health and campaign effectiveness tracking initiatives

Campaign Budget & Procurement Management

• Manage campaign budgets from planning through reconciliation.
• Track marketing spend, forecasts, commitments, and actual expenses.
• Coordinate vendor onboarding, procurement activities, and contract management.
• Create purchase requisitions, purchase orders, and secure approval workflows.
• Review invoices, validate deliverables, and support payment processing.
• Work closely with Finance, Procurement, Risk, Legal & Compliance, and external vendors to ensure governance requirements are met.

Requirements

Education

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.

Experience

• Minimum 5-8 years of experience in marketing, brand management, campaign management, or integrated communications.
• Experience managing regional marketing campaigns across multiple markets.
• Previous experience in financial services, wealth management, private banking, or luxury/premium brands will be advantageous.
• Proven experience working with creative and media agencies.
• Experience managing budgets, procurement processes, and vendor relationships.

Skills & Competencies

• Strong campaign management and project management skills.
• Excellent stakeholder management and communication abilities.
• Strong writing, content development, and presentation skills.
• Experience across digital marketing channels, including websites, EDMs, social media, display advertising, and paid media.
• Analytical mindset with ability to interpret campaign performance data and provide actionable recommendations.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Experience navigating governance, compliance, and approval processes.
• Familiarity with marketing reporting tools, campaign tracking, and analytics platforms.

Preferred Qualifications

• Experience within wealth management, private banking, or high-net-worth client segments.
• Experience managing multilingual and multi-market campaigns across Asia.
• Knowledge of procurement and finance processes, including purchase orders, vendor onboarding, and invoice management.
• Experience managing publication launches, research projects, or thought leadership campaigns.

Next Steps

• Prepare your updated resume and send it to amos.tan@adecco.com
• We regret to inform only shortlisted candidates will be contacted

Amos Tan Jun Han EA License No: 91C2918 Personnel Registration Number: R23113385