Marketing Specialist

The Marketing Specialist drives ADDX's investor marketing: structured product (SP), commercial paper (CP) and fund launches, investor engagement, educational content and brand growth across B2B and B2C.  You will work with Private Capital Markets (PCM), Product, Data, Design, Legal and Compliance to deliver campaigns that are compelling and fully compliant with financial services regulations.  Focus split: roughly 70% internal (product launches, investor engagement and retention to drive revenue and volume) and 30% external (brand positioning and growth ideas for B2B and B2C).  Key responsibilities 1. Product launches  Plan, execute and analyse SP, CP and fund launch campaigns  Translate product features, risks and value propositions into clear investor-facing messaging  Partner with PCM, Product, Data, Design, Legal and Compliance for aligned messaging and on-time delivery  Measure launches against KPIs (transaction volume, MAU, engagement) and apply learnings to future campaigns  Maintain the master marketing calendar to avoid overlaps and maximise impact 

1. Investor engagement and retention

Drive platform engagement depth and MAU growth through ongoing communications  Build, test and deploy campaigns in Braze/CleverTap: email, push notifications, tray notifications  Apply audience segmentation, personalisation and A/B testing to lift engagement and conversion  Monitor engagement metrics and surface insights for retention strategy 

1. Educational content

Produce clear content that simplifies complex investment topics for accredited and high-net-worth investors  Cover explainers, product insights, market perspectives, in-app content and FAQs  Work with PCM, Legal and Compliance to ensure accuracy and consistency  Build and maintain ADDX's investor knowledge base 

1. LinkedIn and spokesperson content

Support LinkedIn content for four designated ADDX spokespeople and ADDX's company channels  Ideate posts that build thought leadership, grow followers and expand reach  Align spokesperson content with brand messaging and regulatory guidelines 

1. User growth ideas (B2B and B2C)

Generate concepts for investor acquisition: social campaigns, referral programmes and partnership activations  Work cross-functionally to test acquisition ideas from ideation to pilot 

1. Events

Coordinate investor events, webinars and client engagement activities, with PCM co-leads where activation-related  Manage logistics, timelines, stakeholders and vendors  Develop event materials, invitations, registration communications and post-event follow-ups 

1. PR support

Help prepare press releases and media briefs  Support agency coordination and briefing for campaigns, launches and announcements  Keep PR messaging consistent with investor-facing communications 

Requirements Bachelor's degree in Business, Marketing, Communications, Finance or a related field  1–2 years of experience in marketing, content or communications, preferably in financial services or fintech  Experience running campaigns across channels such as email, social, and events, for either B2B or B2C  Familiarity with marketing automation tools and social media (Instagram, LinkedIn) analytics and scheduling tools  Understanding of or strong interest in financial services industry  Familiarity with MAS rules on financial promotions and compliance-reviewed approval processes, or willingness to learn them quickly  Comfort working with data to measure and improve campaigns